"Six & Flow have been a great strategic partner for us at a critical time for Workspace Agility. They understand our market and the unique challenges and opportunities in enterprise IT today.
The words innovative and disruptive are used all too commonly these days, but that’s exactly what this very smart marketing agency are. Their ideas and quality of work are exceptional."
Claire Aspinall
Head of Marketing, Capita IT and Networks
Workspace Agility represents a massive departure from traditional models of outsourced IT. As the first part of our engagement with Capita, we built a new brand from the ground up to help convey this, and to provide context for the messaging in our inbound and account-based marketing (ABM) campaigns.
The Workspace Agility brand avoids traditional IT iconography in order to emphasise freedom and innovation away from the status quo, but without losing sense of the heritage and credentials of the Capita brand.
Working in close collaboration with Capita’s internal marketing team, Six & Flow also put together a 12-month inbound marketing strategy to build awareness of the Workspace Agility brand, create a pipeline of leads for sales, and establish direct contact with high-value target accounts.
Using a combination of biddable media, social media, email marketing and content marketing, we were able to drive a 130% increase in inbound leads over six months.
One piece of content - Capita’s 2018 CIO research - attracted 180 unique downloads in two months thanks to this multi-channel strategy.
In tandem to this, we developed an ABM campaign to help Workspace Agility gain mindshare and start conversations with a shortlist of target accounts through personalised, high-value content.
Using a combination of micro-targeted advertising, direct mail, email marketing and direct outreach, Six & Flow and Capita drove engagement and attracted over 30 decision-makers at target accounts to events across the UK and Ireland.
