Workspace Agility represents a massive departure from traditional models of outsourced IT. As the first part of our engagement with Capita, we built a new brand from the ground up to help convey this, and to provide context for the messaging in our inbound and account-based marketing (ABM) campaigns.
The Workspace Agility brand avoids traditional IT iconography in order to emphasise freedom and innovation away from the status quo, but without losing sense of the heritage and credentials of the Capita brand.
In tandem to this, we developed an ABM campaign to help Workspace Agility gain mindshare and start conversations with a shortlist of target accounts through personalised, high-value content.
Using a combination of micro-targeted advertising, direct mail, email marketing and direct outreach, Six & Flow and Capita drove engagement and attracted over 30 decision-makers at target accounts to events across the UK and Ireland.
