Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms is not how we, as humans, want to buy any more.
Be it B2C or B2B, we want the way we purchase and the way we interact with brands to be more human.
Too often, as marketers, we focus on growth at scale - how can we squeeze more from less - but in the changing landscape of how we buy, that's not the most effective way to deliver results any more.
We have to be more human in our approach. Prospects don't want to be treated like leads on a spreadsheet.
This event will focus on how you can align your sales and marketing process with how people want to buy in a modern environment.
One of the biggest challenges for sales and marketing is how difficult it hass become to cut through the noise and connect with prospects on a more personal level. Companies have a desire to move from broad to personal, and shift their focus from clicks to consumption. Connecting with customers through the use of video is a critical way to do just that, offering a better experience for them while helping you increase conversions across every marketing and sales touchpoint.
Connecting with users through video (Vidyard), using direct mail as part of your digital strategy (Inkpact) and how humanising the sales process with conversations can help grow your business - a case study (AdRoll) - we got a lot to share. Not to mention the beers.
We would love to see you at this free to attend event, hosted by Six & Flow, with speakers some of the industries leading brands.
Watch the events live recording here