Are you sat there wondering, how can you bring your art gallery marketing to life and entice a new generation of culture vultures? Well, when it comes to entertaining the millennial masses and their short attention spans, video marketing seems to be [...]
Marketing an art gallery might be one of the most interesting and enlightening campaigns we’ve had the pleasure of working on this year. From overseas exhibitions to artist showcases, it’s a fascinating industry to be a part of. However, we’ve also [...]
Every industry must move with the times. Whilst art is often considered a traditional and timeless industry, social media should play an important part of any art gallery marketing strategy.
Inbound marketing for art galleries isn't easy to perfect. However, we’d like to share a bit of age-old wisdom: “You were born with two ears and one mouth for a reason.”
The term “influencer marketing” is one that is probably met with a few sighs and the occasional eye-roll. It’s a bit of a misused term that people are often sceptical about, but this marketing process has fully taken off over the past few years. [...]
Art gallery marketing can be a lot trickier to perfect than other industries. Selling art is a very personal process. Sophisticated investors are parting with a lot of their money, at times for works by artists who have yet to make the big time but [...]
Like so many things, the triggering of Article 50 may make life harder than ever before for those doing inbound marketing for art galleries. Or, it could be the best thing that ever happened to them. When the history books come to revise Brexit in a [...]
Marketing your art gallery can be difficult, but it's more important than ever to promote your artists and differentiate yourself from the competition.