Last month, I was lucky enough to attend Creative North, an exciting new conference for copywriters and content marketing professionals in (you guessed it) the north. This venture aimed to offer an alternative to London-centric industry events, and [...]
So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!
We all grew up with stories told by our parents. As we get older, we still love stories and anecdotes, which is why storytelling is so popular as a content marketing strategy. But unless you learn how to develop buyer personas that really resonate [...]
Any content market agency worth its salt knows that campaigns should involve much more than blogs, pretty pictures and celebrity retweets. A good content marketing campaign can include all that, yes, but real success comes from collecting data in [...]
When it comes to nurturing leads, personas are an absolutely vital part of the creative process. They help you to visualise and identify markets most suitable to the success of your business and its growth trajectory.
The Huffington Post has grown from small media project to global publishing powerhouse in the space of a few short years, managing to hold its own and grow rapidly alongside other content heavyweights such as BuzzFeed and Vice. A strong social media [...]
Some of you may have heard of Metal Hammer magazine, a classic rock publication going since the mid-80s. Like a lot of traditional media, it was in financial difficulties, and was recently saved from being shut down in January after Future [...]
Financial services marketing can implement inbound strategies to reach out to new audiences, investors and clients. A creative, transparent and bespoke campaign can target a huge volume of high net worth leads, at a high quality that won’t waste [...]
It’s easy to build a website these days, right? Just buy a template, purchase some stock images and copy and paste your brand values document straight into it. Job done. You now have a website that looks just like everybody else’s, and may or may [...]
Mark Twain may not have coined the phrase, but he certainly popularised it: “There are three kinds of lies: lies, damned lies, and statistics.” It’s a phrase used mainly in politics, and has been attributed to Disraeli, Churchill and many others. [...]