The Huffington Post has grown from small media project to global publishing powerhouse in the space of a few short years, managing to hold its own and grow rapidly alongside other content heavyweights such as BuzzFeed and Vice. A strong social media [...]
Some of you may have heard of Metal Hammer magazine, a classic rock publication going since the mid-80s. Like a lot of traditional media, it was in financial difficulties, and was recently saved from being shut down in January after Future [...]
We all grew up with stories told by our parents. As we get older, we still love stories and anecdotes, which is why storytelling is so popular as a content marketing strategy. But unless you learn how to develop buyer personas that really resonate [...]
Julia Groves, former head of the UK Crowdfunding Association, has called for greater transparency in alternative investment marketing for the sake of new investors.
So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!
It’s easy to build a website these days, right? Just buy a template, purchase some stock images and copy and paste your brand values document straight into it. Job done. You now have a website that looks just like everybody else’s, and may or may [...]
Mark Twain may not have coined the phrase, but he certainly popularised it: “There are three kinds of lies: lies, damned lies, and statistics.” It’s a phrase used mainly in politics, and has been attributed to Disraeli, Churchill and many others. [...]
Blogs are great for boosting SEO, engaging current and potential customers and showcasing your business to the online world. If you’ve been on the internet this week (if not, well done you) you’ll have probably seen that much loved vlogger and [...]
In ‘How Google Works’ by Eric Schmidt and Jonathan Rosenburg, they tell us that,’”Giving the customer what he wants is less important than giving him what he doesn’t yet know he wants.” By which they mean that market research must never become more [...]
“Forrester predicts that by 2020, a fifth of all sales will be generated from info collected by mobile and wearable devices.” see full quote on Visual.ly Wearable devices include everything from smartphones to the Apple Watch; basically anything [...]