Inbound Marketing Blog

November 15, 2018 by Adam

So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!

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Video Live Video Content Marketing

October 25, 2018 by Adam

We all grew up with stories told by our parents. As we get older, we still love stories and anecdotes, which is why storytelling is so popular as a content marketing strategy. But unless you learn how to develop buyer personas that really resonate [...]

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Inbound Marketing Content Marketing

May 16, 2017 by John

Any content market agency worth its salt knows that campaigns should involve much more than blogs, pretty pictures and celebrity retweets. A good content marketing campaign can include all that, yes, but real success comes from collecting data in [...]

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Content Marketing Content Marketing Agency

May 2, 2017 by John

When it comes to nurturing leads, personas are an absolutely vital part of the creative process. They help you to visualise and identify markets most suitable to the success of your business and its growth trajectory.

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Inbound Marketing inbound marketing strategy Content Marketing

March 17, 2017 by John

The Huffington Post has grown from small media project to global publishing powerhouse in the space of a few short years, managing to hold its own and grow rapidly alongside other content heavyweights such as BuzzFeed and Vice. A strong social media [...]

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Content Marketing Content Digital Marketing Strategy

March 9, 2017 by John

Some of you may have heard of Metal Hammer magazine, a classic rock publication going since the mid-80s. Like a lot of traditional media, it was in financial difficulties, and was recently saved from being shut down in January after Future [...]

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Content Marketing Content Inbound Marketing Marketing Strategy

January 11, 2017 by Alice

Financial services marketing can implement inbound strategies to reach out to new audiences, investors and clients. A creative, transparent and bespoke campaign can target a huge volume of high net worth leads, at a high quality that won’t waste [...]

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Inbound Content Marketing Content Inbound Marketing Financial marketing Investment marketing

September 15, 2016 by Chris

It’s easy to build a website these days, right? Just buy a template, purchase some stock images and copy and paste your brand values document straight into it. Job done. You now have a website that looks just like everybody else’s, and may or may [...]

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Content Marketing Lead Generation Web Design WordPress Development

May 19, 2016 by John

Mark Twain may not have coined the phrase, but he certainly popularised it: “There are three kinds of lies: lies, damned lies, and statistics.” It’s a phrase used mainly in politics, and has been attributed to Disraeli, Churchill and many others. [...]

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Content Marketing Hubspot partner Inbound Inbound Marketing the inbound model

March 17, 2016 by Hazel

Blogs are great for boosting SEO, engaging current and potential customers and showcasing your business to the online world. If you’ve been on the internet this week (if not, well done you) you’ll have probably seen that much loved vlogger and [...]

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