People keep saying email marketing is dead, but we’ve checked in and it’s still alive and kicking. In fact, it plays a crucial role in the inbound marketing process, fitting deliciously into the ‘close’ and ‘delight’ stages.
Email marketing automation is a godsend for time poor marketers, we won’t argue with that. However, don’t just sit back and let technology take over entirely while you holiday in the Caribbean. The average prospect’s inbox is full of marketing [...]
In six months, the EU General Data Protection Regulation (GDPR) will come into force and transform lead generation and nurturing for good. We’ve previously discussed how the regulations will change how companies communicate with their audiences, but [...]