The term “influencer marketing” is one that is probably met with a few sighs and the occasional eye-roll. It’s a bit of a misused term that people are often sceptical about, but this marketing process has fully taken off over the past few years. [...]
What’s the first thing that springs to mind when influencer marketing is mentioned? Perhaps it’s D-list celebrities promoting products they know very little about or simply don’t use. We’ve all seen “Insta models” promoting some sort of tea they [...]
According to Forbes, influencer marketing will explode in 2017. Have you seen much of it so far? In this blog I will be telling you all about it, explaining why your brand should bother, and detailing what you need to consider to implement your own [...]
Influencer marketing can seem very wishy washy at first, at least when you compare it to all those lovely statistics, graphs and percentages that come with other forms of inbound marketing. What, no one else gets excited about statistics? Well if [...]
Influencer marketing will be the focus of increased spending for 75% of marketers over the coming year, according to research by Rakuten Marketing and Morar Consulting. This is despite the rising costs for celebrity influencers – in the fashion [...]
Who’s the better celebrity to advertise a pop-culture brand? Tom Cruise or Matt Smith?
We came across an interesting Reddit post recently from an entrepreneur regarding influencer marketing. He had been approached by a self-described social media influencer, and wanted to know whether he was getting a good deal or not.
Many writers have commented that with Brexit, the social landscape has shifted to a post-factual realm where emotion trumps fact. Renowned experts can be ignored, and politicians can say whatever they want as long as it makes people feel how they [...]
Poor Freddy Adu. The American football player (a football player who’s American, not the other one) has something of a cult status with football fans that used to delve into the Championship Manager games a few years back.