Here at Six & Flow, we’re big fans of chatbots and conversational marketing. We’re convinced it makes a lot of sense to bring the sales and marketing process more in line with the human conversations we have every day on apps like WhatsApp and [...]
Email marketing automation is a godsend for time poor marketers, we won’t argue with that. However, don’t just sit back and let technology take over entirely while you holiday in the Caribbean. The average prospect’s inbox is full of marketing [...]
Marketing automation workflows might sound like a bit of a mouthful, but they're actually a great way to reduce your workload, make your working days more efficient and maintain great customer service. Interested?
As inbound marketers, marketing automation tools make our lives a hell of a lot easier. In fact, all of us at Six & Flow believe that they rule the way we interact with prospects and customers.
Six & Flow is HubSpot's biggest fan - no exaggeration. We're orange all the way through. However, we'll also be the first to admit that the right software integrations can provide another layer of innovation and efficiency to a client campaign.
You can’t force a consumer to buy things. Even if you could, why would you want to? Force is not the point of sales. This is where lead nurturing comes into play.
Inbound marketing automation has reinvented the way many businesses present themselves to potential leads. Once upon a time, marketing automation platforms weren't understood or appreciated by the majority of businesses. However, they now [...]
As we’ve mentioned before, the world of marketing for recruitment is changing. Candidates are becoming less responsive to the pushy attitude that the industry is well-known for, and expect to be more nurtured during their journey. That’s why we [...]
What is marketing automation, you may be wondering? You've probably heard the term before. You may even be using marketing automation within your existing campaigns. Whether it's currently on your radar or not, it's changing the way that brands are [...]