Some of you may have heard of Metal Hammer magazine, a classic rock publication going since the mid-80s. Like a lot of traditional media, it was in financial difficulties, and was recently saved from being shut down in January after Future [...]
Every industry must move with the times. Whilst art is often considered a traditional and timeless industry, social media should play an important part of any art gallery marketing strategy.
It’s so intriguing to see the battle raging across the financial services marketing sector at the moment. There’s a clear divide between millennial and baby boomer audiences, with little sign of the gap being bridged.
If you’re a big fan of reading the articles on Marketing Week (we are at this digital marketing agency) you’ll have caught one of Mark Ritson’s most recent and possibly most contentious rants about people that work in marketing and refer to [...]
We often have clients and prospects quizzing us on their inbound marketing strategy, and in particular its future returns on investment. Naturally, they want to know where their budget is going and when they will see that money again. They’re [...]
It’s five months until we attend the Inbound conference in Boston. More specifically, it’s roughly 137 days, 8 hours and 5 minutes until we see Jack Donaghey (aka Alec Baldwin) giving what I’m expecting to be a transformational life speech. 30 Rock [...]
Confrontation is one of the worst parts of the professional environment. Sometimes it’s necessary, but when your sales and marketing strategy is suffering because of communication problems between departments, it can be a tricky situation to [...]
There are over 11 million disabled people in the UK. You wouldn’t know that if you based that figure on how many disabled people you actually see in advertising though, would you? Marketing Week recently touched upon the subject of disability and [...]
You have your trailblazing business all mapped out, but what’s your startup marketing strategy? Many startups suffer from one big problem – they’re wildly passionate about their product or service, but when it comes to the admin side of things, it’s [...]
There has been a lot of furore over the £9 million spent by the UK government to leaflet every home in Britain - and I have to admit I’m perplexed as well. Not because of the politics, simply because the channel selection is rubbish! If engaging and [...]