While inbound is a hugely effective, bespoke and creative marketing process, the benefits of introducing biddable media into the mix can’t be overstated.
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.
Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?
You’ve carefully created the perfect paid social media strategy, and now the impressions are quickly stacking up. Your posts are starting to accumulate clicks and shares, all great stuff – but what’s this? Negative feedback?!
Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]
Every business now uses social media, regardless of whether they target Baby Boomers, Millenials or Generation Z (yes, that’s now a thing….). With increased targeting and intricate data available, digital media is now post SEO/PPC as you once knew [...]
The world’s population is growing, and so is our social and digital integration. This has wide reaching implications for society, but it also creates exciting opportunities for paid social media scientists. This is in essence a giant growing data [...]