Marketing Blog

June 22, 2017 by John

While inbound is a hugely effective, bespoke and creative marketing process, the benefits of introducing biddable media into the mix can’t be overstated.

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Biddable Biddable Marketing Paid Social PPC

January 6, 2017 by Adam

I’m a huge fan of Facebook lead ads, but in my experience, not every client is willing to build a paid social media campaign around them. 

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Facebook Facebook Ads Paid Social Paid social media

December 20, 2016 by Adam

Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.

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paid advertising Paid Social Paid social media paid social media advertising Paid Social Media Strategy

December 16, 2016 by Adam

The question of everyone's lips - what exactly does live video mean for your paid social media campaigns? 

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Paid Social Paid social media Paid Social Media Strategy Social Media Strategy Live Video

December 6, 2016 by Adam

When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.

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Biddable Biddable Marketing Paid Social Paid social media

November 15, 2016 by Adam

Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?

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Paid Social Paid social media paid social media advertising

August 25, 2016 by Hazel

You’ve carefully created the perfect paid social media strategy, and now the impressions are quickly stacking up. Your posts are starting to accumulate clicks and shares, all great stuff – but what’s this? Negative feedback?!

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Paid Social Paid Social Media Strategy Social Media Social Media Marketing

August 11, 2016 by Adam

Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]

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Digital Marketing Paid Social Paid social media Social Media Social Media Advertising

June 16, 2016 by Adam

Every business now uses social media, regardless of whether they target Baby Boomers, Millenials or Generation Z (yes, that’s now a thing….). With increased targeting and intricate data available, digital media is now post SEO/PPC as you once knew [...]

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Paid Social Paid social media Paid Social Media Strategy Social Media Social Media Marketing

May 31, 2016 by Adam

The world’s population is growing, and so is our social and digital integration. This has wide reaching implications for society, but it also creates exciting opportunities for paid social media scientists. This is in essence a giant growing data [...]

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Marketing Targeting Paid Social Paid social media Social Media Marketing