Inbound Marketing Blog

March 29, 2018 by Daryl

Utilising paid social advertising within your digital marketing mix can bring about loads of value to your business or clients. However, it can be a difficult landscape to navigate if you don’t define your objectives from the outset. In this blog, [...]

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Paid social media Paid Social paid social media advertising Paid Social Media Strategy

February 27, 2018 by Daryl

  Hello there, my name is Daryl Burrows, and I’ve recently become the new Head of Paid Media here at Six & Flow, the Manchester-based platinum HubSpot partner agency. As this is my very first blog, I’d like to explain why I chose to join

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Paid Search Paid social media paid advertising Marketing Agency Inbound Marketing Agency

January 6, 2017 by Adam

I’m a huge fan of Facebook lead ads, but in my experience, not every client is willing to build a paid social media campaign around them. 

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Facebook Ads Paid Social Paid social media Facebook

December 20, 2016 by Adam

Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.

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Paid Social paid advertising Paid Social Media Strategy paid social media advertising Paid social media

December 16, 2016 by Adam

The question of everyone's lips - what exactly does live video mean for your paid social media campaigns? 

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Paid social media Social Media Strategy Paid Social Paid Social Media Strategy Live Video

December 6, 2016 by Adam

When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.

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Paid social media Paid Social Biddable Biddable Marketing

November 15, 2016 by Adam

Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?

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Paid social media Paid Social paid social media advertising

October 18, 2016 by Adam

Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]

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Paid social media Paid Social Media Strategy Pinterest Social Media Social Media Marketing Social Media Strategy Targeting

September 29, 2016 by Adam

Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.

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Biddable Paid social media Social Media Advertising Targeting

August 11, 2016 by Adam

Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]

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Digital Marketing Paid Social Paid social media Social Media Social Media Advertising