Utilising paid social advertising within your digital marketing mix can bring about loads of value to your business or clients. However, it can be a difficult landscape to navigate if you don’t define your objectives from the outset. In this blog, [...]
Hello there, my name is Daryl Burrows, and I’ve recently become the new Head of Paid Media here at Six & Flow, the Manchester-based platinum HubSpot partner agency. As this is my very first blog, I’d like to explain why I chose to join
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.
Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?
Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]
Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.
Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]