I’m a huge fan of Facebook lead ads, but in my experience, not every client is willing to build a paid social media campaign around them.
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
When we speak to sales teams, they either love social media advertising or they hate it. The haters often prefer a more organic and holistic social and content strategy. Some question why it costs so much, and whether it’s really worth it.
Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?
Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]
Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.
Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]
All of the best paid social media campaigns out there change with the times. It’s a necessity – social media trends move fast, and there’s little point in advertising on the wrong channels.
Your paid social media strategy probably revolves around Twitter, Facebook and possibly Instagram. Maybe even LinkedIn gets a look in. But what do you do when a brand new mobile app suddenly explodes onto the scene? It’s high time for an update, and [...]