Utilising paid social advertising within your digital marketing mix can bring about loads of value to your business or clients. However, it can be a difficult landscape to navigate if you don’t define your objectives from the outset. In this blog, [...]
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
Let’s face it - interacting with someone without their consent is a huge violation of trust and boundaries. So why should your paid social media strategy operate any differently?
The advertising business doesn’t have the best reputation. Mad Men stirred up a lot of strong opinions on an industry historically known for spending lots of money on creating brash, attention-seeking content that can sometimes land brands in hot [...]
When you look at paid social media advertising, sometimes you can get caught up in the metro millennial hype. It seems everybody is happy across the world, and they are interacting with Facebook ads for artisan shops while smiling! (seriously, watch [...]