Inbound Marketing Blog

April 1, 2019 by Adam

As a new business, you may not have the resources to advertise across every medium, so how do you choose the best place to invest in ads?

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Biddable Biddable Marketing Paid Social Paid social media Paid Social Media Strategy Paid Media

March 29, 2018 by Daryl

Utilising paid social advertising within your digital marketing mix can bring about loads of value to your business or clients. However, it can be a difficult landscape to navigate if you don’t define your objectives from the outset. In this blog, [...]

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Paid Social Paid social media paid social media advertising Paid Social Media Strategy

March 21, 2017 by John

We came across an interesting Reddit post recently from an entrepreneur regarding influencer marketing. He had been approached by a self-described social media influencer, and wanted to know whether he was getting a good deal or not.

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influencer marketing Paid Social Media Strategy Social Media Advertising

December 20, 2016 by Adam

Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.

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paid advertising Paid Social Paid social media paid social media advertising Paid Social Media Strategy

December 16, 2016 by Adam

The question of everyone's lips - what exactly does live video mean for your paid social media campaigns? 

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Paid Social Paid social media Paid Social Media Strategy Social Media Strategy Live Video

October 18, 2016 by Adam

Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]

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Targeting Paid social media Paid Social Media Strategy Pinterest Social Media Social Media Marketing Social Media Strategy

August 25, 2016 by Hazel

You’ve carefully created the perfect paid social media strategy, and now the impressions are quickly stacking up. Your posts are starting to accumulate clicks and shares, all great stuff – but what’s this? Negative feedback?!

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Paid Social Paid Social Media Strategy Social Media Social Media Marketing

June 16, 2016 by Adam

Every business now uses social media, regardless of whether they target Baby Boomers, Millenials or Generation Z (yes, that’s now a thing….). With increased targeting and intricate data available, digital media is now post SEO/PPC as you once knew [...]

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Paid Social Paid social media Paid Social Media Strategy Social Media Social Media Marketing