As a new business, you may not have the resources to advertise across every medium, so how do you choose the best place to invest in ads?
Utilising paid social advertising within your digital marketing mix can bring about loads of value to your business or clients. However, it can be a difficult landscape to navigate if you don’t define your objectives from the outset. In this blog, [...]
We came across an interesting Reddit post recently from an entrepreneur regarding influencer marketing. He had been approached by a self-described social media influencer, and wanted to know whether he was getting a good deal or not.
Most paid social media campaigns have their traffic peaks and troughs. This is just a fact of life. However, how you react to it can make the difference between a long-term success and a short-term client.
Biddable media campaigns are complex creations, and the one-size-fits-all approach just doesn’t fly. We had one client come in last week, professing they were just not getting the results from Facebook that had been expected. I love Facebook, and [...]
You’ve carefully created the perfect paid social media strategy, and now the impressions are quickly stacking up. Your posts are starting to accumulate clicks and shares, all great stuff – but what’s this? Negative feedback?!
Every business now uses social media, regardless of whether they target Baby Boomers, Millenials or Generation Z (yes, that’s now a thing….). With increased targeting and intricate data available, digital media is now post SEO/PPC as you once knew [...]