Instagram marketing is something that has been growing since the social platform was hatched in October 2010. Why is Instagram so successful? Well, it’s different and it always has been. You might think it’s adopted some features (such as stories) [...]
We came across an interesting Reddit post recently from an entrepreneur regarding influencer marketing. He had been approached by a self-described social media influencer, and wanted to know whether he was getting a good deal or not.
What’s better for you? Organic social media marketing producing long-term inbound results, or fast and lucrative gains through a paid social media strategy? Why not both?
Generating loads of leads is great - but if your sales team can’t convert them, then you're sunk. This is especially the case when using biddable media channels, as you’re actively paying to generate these leads that don’t convert.
The advertising business doesn’t have the best reputation. Mad Men stirred up a lot of strong opinions on an industry historically known for spending lots of money on creating brash, attention-seeking content that can sometimes land brands in hot [...]
Paid social media is changing all the time, and you may have noticed that Facebook have been shaking things up in the last 12 months. A blitzkrieg of advertising has led to a paradigm shift for the traditional digital channel, and influenced [...]
Is anyone else disgruntled by how often the word ‘millennials’ keeps being thrown around? Annoying isn’t it. It annoys us. One of the other things annoying ‘millennials’ though is social media advertising. Social media advertising that is following [...]
Many writers have commented that with Brexit, the social landscape has shifted to a post-factual realm where emotion trumps fact. Renowned experts can be ignored, and politicians can say whatever they want as long as it makes people feel how they [...]
Social media advertising is not a particularly new phenomenon. In fact, sponsoring a celebrity to endorse your brand has been around since baseball legend Babe Ruth endorsed Red Rock Cola. However, social media advertising costs a lot, and when it [...]
When you look at paid social media advertising, sometimes you can get caught up in the metro millennial hype. It seems everybody is happy across the world, and they are interacting with Facebook ads for artisan shops while smiling! (seriously, watch [...]