Recently, I noticed an article in The Startup Donut which stressed the importance of market research. Arguably, this is true for any company, but especially in the case of a small business in the early stages of life.
Startups can rely on a few people doing a lot of work. With limited finances, it might be tempting to scale back your startup marketing strategy and adopt a DIY approach. Jeff might be a programmer by day, but there’s no reason he can’t knock out 10 [...]
It’s easy to get all worked up about startup marketing costs. Your business is brand new, your team is fresh as a daisy and your expenses are already, somehow, mounting steadily. It’s a tough world out there! However, we’re still firm believers that [...]
Everyone loves a good tournament. That’s not a generalisation; the London 2012 Olympics saw close to £10 billion pumped into the UK’s economy, alongside scores of other long-term economic benefits to complement the event’s feel-good factor. There’s [...]
You have your trailblazing business all mapped out, but what’s your startup marketing strategy? Many startups suffer from one big problem – they’re wildly passionate about their product or service, but when it comes to the admin side of things, it’s [...]