Points List

 

SERVICES ACTIVITY

POINTS

STRATEGY

Qtrly Strategy Meeting & Review

2

MARKETING

Pillar page Content Writing - Plan

2

Pillar page Content Writing - Build

4

Optimise - client pillar pages

2

Pillar page Infrastructure and UX - Plan

0.5

Pillar page Infrastructure and UX - Build

0.5

Pillar page visuals - Plan

0.5

Pillar page visuals - Build

0.5

Content/Blogging - Plan

2

Content/Blogging - Build

4

Optimise - client content only

1

Content/Blogging - Training

1

Social Organic Release - Plan

2

Social Organic Release - Management

1

Social Media (Facebook, Twitter, LinkedIn) - Plan

1

Social Media (Facebook, Twitter, LinkedIn) - Build

0.5

Social Media (Facebook, Twitter, LinkedIn) - Management

0.5

Social Media (Facebook, Twitter, LinkedIn) - Training

1

Social Media (Instagram Only) - Plan

0.5

Social Media (Instagram Only) - Management

0.5

Premium content creation - Plan

4

 

Premium content creation - Build

12

Optimise - client premium content

2

Premium content - Training/Best Practices

0.5

Email creation - Plan

2

Email creation - Build

2

Optimise - client email content

1

BIDDABLE - BRAND AWARENESS CAMPAIGN

Audit

3

Forecast

5

Search PPC - Build

4

Search PPC - Reporting

1

Search PPC - Management

1

Social PPC - Build

4

Social PPC - Reporting

1

Social PPC - Management

1

DESIGN

Graphic content - Plan

1

Graphic content - Build

2

Graphic content - Optimise

2

CONVERSATIONAL

Conversational Plan

6

Build & Setup (Drift or HubSpot)

5

Playbook Optimisation

3

Drift Training

5

ACCOUNT-BASED MARKETING

Brand Awareness Biddable - Plan

2

 

Brand Awareness Biddable - Build

2

DMU Mapping (*20 companies) - Plan

8

DMU Mapping (*20 companies) - Build

8

SALES HUBSPOT

Basic setup / Plan

4

Sales setup / Build

4

Reporting

2

Training

6

MARKETING HUBSPOT

Basic setup / Plan

8

Marketing setup / Build

8

Campaign

4

Training

6

REPORTING

Weekly call

0.5

Roadmap review (6 month review)

4

Monthly performance reporting

2

Out Of Scope Allocation

Video (Film & Editing)

12

SEO Audit

2