Strategic Go-To-Market Blog | Six & Flow

Telephony Providers: The Battle of VoIP - HubSpot Integrations

Written by Sarah | 28 December 2022

The telephony market can be a confusing and crowded space. There are a lot of options out there, and it can be difficult to know which one is right for your business. That's why we're breaking down the top three HubSpot integrations for telephony, so you can make an informed decision about which option is best for you.

In this blog post, we'll compare Aircall to:

  1. HubSpot dialer
  2. Ring Central
  3. 3CX

 

Let's explore these providers' features, how they integrate into HubSpot, and how they help you grow better with HubSpot. Let's dive in.

Aircall

Aircall is a cloud-based phone system for sales, operations, and support. They capture a single view of the customer and enable your CRM to record the context of customer interactions.

Aircall’s intuitive interface and robust features offer stable foundations and simplify digital transformation. 

With Aircall, you can easily set up local and toll-free numbers for your business and create call forwarding rules, so incoming calls are routed to the right people or departments quickly.

 

HubSpot Dialer Vs. Aircall

The HubSpot Dialer provides fast, reliable, integrated dialling while keeping track of outbound calls.

Comparatively, Aircall has more features, such as automated workflow triggers in Hubspot, automatic logging of incoming calls, and the capability to leverage local numbers in over 150 countries. In addition, the IVR system and the capability to send and log SMS messages provide added firepower to their offers.

 

Ring Central Vs. Aircall

Telephony is a critical component of any business's success--it's necessary to have a reliable and effective system in place. When comparing Aircall vs Ring Central, there are some apparent differences. 

The HubSpot Integration:

Aircall has market-leading HubSpot integration capabilities - you have all the features and tools needed to take integration to the next level. With Aircall and HubSpot, you get comprehensive plug-and-play access with contact sync, Insight Cards, automatic ticket creation, and call analytics. And for extra control over workflows, there are custom properties available. Open API and webhook access are available for all customers – allowing for even more powerful outcomes.

When it comes to phone systems, Ring Central and Aircall both offer great options. However, if you're a big fan of HubSpot, there's one thing you should know – Ring Central's integration with HubSpot is extremely limited. You won't have access to Insight Cards or be able to log your calls, and the API and webhook access is only available to select customers.

Implementation:

With Aircall, setting up your phone system is as easy as possible. You get an intuitive onboarding and a personal account manager to help you with every step. Cut through the red tape and save valuable time; installation only takes five minutes for a hassle-free process. 

On the other hand, Ring Central does not offer self-service. If you require help or are looking for customization, it can be complicated; their professional services come with an additional fee, along with complex documentation for instructions on configuration.

Global Use Cases:

Aircall is designed for businesses with multiple departments in mind, offering powerful collaborative features like shared inboxes, call commenting, and assigning. Additionally, Aircall covers international service with offices in the US and Europe, so getting numbers in over 100 countries is easy! 

Ring Central might be better if you're based in the US or Canada and looking for a more generalised service with features tailored to larger companies. Although Ring Central offers individual support, it can often prioritise enterprise accounts over smaller ones. Ultimately, it depends on your business size and how much independence your customer service needs!

3CX Vs. Aircall

You aren't alone if you're trying to decide between Aircall and 3CX. Here are some of the top features to consider:

Integrations

Aircall offers a highly user-friendly interface with over 80 categories of plug-and-play integrations, including all the main CRMs and Helpdesk, survey and sales automation tools. Plus, they have open APIs and webhooks so that you can customize your workflows.

In comparison, 3CX has fewer integrations, mainly including the biggest CRMs and a few helpdesk tools. Unfortunately, there is limited scope to integrate with eCommerce data, transcription or productivity tools, plus there are no open APIs or webhooks available now.

Intuitive Interface

Aircall stands out as the ideal choice if you prefer a clean and streamlined user interface that works effectively across a variety of devices, plus it offers customizable filters and dashboards to make operations a breeze.

Meanwhile, 3CX specializes in softphone technology but also has complex administrative settings, which may put some potential users off. It's entirely supported via web browser, and there's no desktop application option available.

So, why use Aircall?

Aircall is an excellent choice for businesses looking for a streamlined phone system with an intuitive interface and flexible features. It's easy to set up and use, enabling you to start making and receiving calls quickly without hassles.