Money in, money out. This has always been the central tenet of SaaS marketing, and always will be. However, the ways in which SaaS companies are valuing their services and offering value to their customers are changing fast. Here's everything you [...]
Picture the scene - your business is ready to roll with its first account-based marketing campaign, the board is bought in and budgets have been confirmed. But are your prospects as excited as you are? If you want “WOW” referrals and meaningful [...]
So when I first started at Six & Flow I was charged with writing a blog a week for the first month, it’s something all new starters are encouraged to do, I love to write and was happy to do so. Reading back through those early blogs I see how far I [...]
Behind every strong account-based marketing strategy, there is an even stronger research process. Without laying the foundations for your campaign, you are unlikely to see the results you're hoping for. Don't worry though, these useful [...]
Customer experience can feel like an absolute headache to tackle. Nobody wants to answer the phone for the umpteenth time. You especially don’t want to when you know it’s that one customer calling about something inane… like where they can’t find [...]
SaaS marketing shares the same challenge as every other industry sector - generating and retaining a happy customer base. We all know it’s more efficient to retain an existing customer than to acquire a new one, but all too often, start-ups don’t [...]
HubSpot email marketing normally works like a dream, right? Lately though, we've been seeing some issues with emails not sending. We're seen the impact range from irritating (nurturing content not making it to a prospect) to severe (a contracts [...]
Sales and marketing after GDPR is still a bit of a headache for many companies. Whose data can you collect, how can you use it, where should you store it and what will happen if anything goes wrong? It’s a lot to think about, that’s for sure.
When I started at Six & Flow I was given a few tasks to dive into, and getting to grips with the HubSpot Content Management System (CMS) was at the top of that list. I had no previous experience with the platform which would be key to my role as [...]
Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms [...]
