How to evolve from reactive to proactive service management
HubSpot customer experience

How to evolve from reactive to proactive service management

6 minutes read

It was 9 am on a Monday morning, and the customer service queue was already jammed. Joe, the first p...

Solving for the customer in RevOps
customer experience RevOps

Solving for the customers in RevOps

3 minutes read

At its core, RevOps is about aligning your go-to-market teams around single goals and targets, conne...

Building your people, processes and technology for growth
Sales Enablement customer experience RevOps

Building your people, processes and technology for growth

3 minutes read

A business formulated with a RevOps structure will be optimised, efficient and built for success. No...

customer experience company story
Sales Enablement customer experience

Having customers at the centre of your story

2 minutes read

During our Humans Come First summit, we had the pleasure of welcoming Julie Hogan, VP of Customer Ex...

Customer retention vs customer acquisition
customer experience

Customer retention vs customer acquisition

3 minutes read

Many businesses spend a lot of time and money trying to find new customers. But what about the custo...

The power of personalised videos
customer experience Video

The power of personalised videos

5 minutes read

Did you know that companies that deliver great buying experiences grow twice as fast as companies th...

Inbound Marketing customer experience

Why we should be focussing on brand building in 2020

7 minutes read

What does 'brand' mean to you? The term often means different things to different people and whether...

What role does your audience play in your brand storytelling?
Inbound Marketing customer experience

What role does your audience play in your brand storytelling?

5 minutes read

Whether you're more at home with Fight Club than Breakfast Club, chances are they've more in common ...

Content marketing for a new era
Inbound Marketing customer experience

Content marketing for a new era

5 minutes read

We’ve all been in ‘research mode’, browsing company websites or industry blogs to understand a littl...

Building trust with content marketing
Inbound Marketing customer experience

Building trust with content marketing

6 minutes read

Trust is essential in everyday life, each decision we make requires a leap of faith in hope we aren’...

The power of trust
Inbound Marketing customer experience

The power of trust

5 minutes read

As humans we’ve a natural inclination to distrust people. We’re born with an intuitive system alerti...

Inbound Marketing customer experience

Can customer service help drive content creation?

3 minutes read

  If you're going to be successful with content marketing you need to be consistent with it.

customer experience

How much is poor customer service really costing you?

5 minutes read

  Businesses in the UK lose roughly £37bn a year because of bad customer service, according to a rep...

customer experience

What is a Net Promoter Score and how do you use it?

4 minutes read

  A Net Promoter Score (NPS) is a key business performance metric from 0 to 10, which can be used to...

customer experience

Our favourite features in HubSpot Service Hub

4 minutes read

  We all know how useful HubSpot is for our marketing and sales.

customer experience

Customer service strategy KPIs you should focus on

5 minutes read

  Whenever we talk about marketing and sales it doesn’t take long before we start talking about Key ...

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