The Six Sessions

Your customer's success should be at the heart of how you sell. And the most effective sellers make...

Your customer's success should be at the heart of how you sell. And the most effective sellers make their customers successful. That engagement often becomes more of a coaching relationship. Addressing the ‘how’ and ‘why’, not just the ‘what’. So how do you build on that - how do you make it the norm across your sales org? This week, we’re starting back up with the weekly Six & Flow sessions. Frank, honest conversations about growth from the people I respect most in the industry. It’s also an excuse for me (and you) to not do any real work on a Friday afternoon… This week, I’m excited to kick things off with Peter Button. He’s a sales coach & trainer who believes in salespeople should spend less time talking about their products and more time coaching prospects to achieve their goals Process, data and technology… obviously super important in driving revenue. But your people and how they’re selling are often the linchpin to hitting those ever-increasing target numbers. Join Peter and I as we talk about customer-centric sales, sales coaching and antique violas.

Not the always be closing, “sell me this pen”, dirty stereotype kind of sales, but the talent-rich, ...

Not the always be closing, “sell me this pen”, dirty stereotype kind of sales, but the talent-rich, nurturing performance side of sales. Qualification, Training, Insight and Education. Those are the topics I’m going to quiz today’s guest on. Today’s guest is someone I’ve admired in the growth space for a couple of years now. He’s an author, coach and more importantly (in my opinion), a practitioner of sales. We’re going to talk SaaS growth, finding and nurturing talent, the changed face of sales and how tech can (but sometimes doesn’t) feed into overall sales performance. And also what it’s like to go from co-founder to employee.

The stat marketers should care about most… is revenue. Get that right and the rest becomes noise. ...

The stat marketers should care about most… is revenue. Get that right and the rest becomes noise. But how do you drive revenue growth? Especially in crowded markets, wild geopolitical events, market shifts… 💣 You do it by disrupting. 🖍 You do it with creativity. 👨‍🎤 You do it with storytelling. This week on the Six Sessions, I have the pleasure of introducing you to Justin Keller - VP Revenue Marketing @ Drift. We’re going to talk marketing, growth, stickers, storytelling and platypuses…

What does a quality sales engagement look like? How do sales create those prospect experiences that...

What does a quality sales engagement look like? How do sales create those prospect experiences that drive momentum into the customer relationship? And why should you care? Surely sales is just a numbers game, right? Wrong. This week on the Six Sessions, we’re going to talk about sales leadership. Join me (a distinctly average salesperson) and the sales leadership powerhouse, Crevan O'Malley (HubSpot) as we talk: 👨‍✈️ Sales leadership in 2022 🥰 Prospect/Customer experience 📈 The challenges in leading a high-performance sales team 🤓 Emotional intelligence in sales

Driving acquisition. An upward sloping graph. That’s one of the metrics we’re all chasing in the d...

Driving acquisition. An upward sloping graph. That’s one of the metrics we’re all chasing in the digital space. How do we generate more £ into the business for fewer £ out of the business? Well… this week… the first week back for the Six Sessions, I’m excited to introduce you to someone that knows the acquisition space better than most. He’s been part of some of the best-known agencies in the space, consulted for the likes of Vodafone and even helped found MediaCom’s iLab… He runs his own consultancy and tick that marketing rock star box. And, more recently, he’s using his skills for a higher purpose, and putting his own money on the line… selling wine. Join Rob Weatherhead and I as we talk about acquisition, his journey to consultancy AND what it means to be on the other side of the eCommerce fence now…

It's all about the people...

It's all about the people...

Copywriting is powerful. It’s more than communicating, it’s positioning, convincing and it’s also ...

Copywriting is powerful. It’s more than communicating, it’s positioning, convincing and it’s also essential. It can be sales at scale. Throw humour into the mix… and it’s powerful. Until the recent entrance of Ryan Reynolds, I was planning to introduce this week's Six Sessions guest as “the funniest person on LinkedIn”… So, this week, it is my pleasure to present to you, the second funniest person on Linkedin, Dave Harland. We’re going to talk copywriting, of course, but also about how he’s grown his own personal brand through humour.


This week's Six Sessions has that rockstar marketer vibe… Someone who dabbled with websites in the ...

This week's Six Sessions has that rockstar marketer vibe… Someone who dabbled with websites in the screechy dial-up days and self-confessed marketing obsessive. I present to you…. 👋🏿Devyn Bellamy! In his spare time… he’s dissecting the marketing strategies of the big billion-dollar companies - and looking at watching the rise and fall of marketing trends. He’s a HubSpotter, rocking out on the partner GTM team and also the founder of Black@INBOUND. We’re going to talk trends, partner-led growth, SaaS and a whole bunch more.

Finding a gap in the market. Identifying where your target market hangs out. Offering value… over ...

Finding a gap in the market. Identifying where your target market hangs out. Offering value… over and over again… Making your way into a market with the right channels. Using the right message. “Wow people where they are”. That’s how this weeks guest grew his newsletter list to well over 85,000 subscribers.

What’s it like to have to seismically shift the messaging that’s built a company? How do you turn t...

What’s it like to have to seismically shift the messaging that’s built a company? How do you turn the oil tanker around? And what happens when the funnel marketing guy gets told by his boss (Brian Halligan) that he’s killing off the funnel…? Well, this week we’re going to find out as I have the pleasure of hanging out with HubSpot’s SVP of Marketing, Jon Dick. Physicist turned marketer… this one is going to be super insightful and a lot of fun… mostly because Jon is a big improv. guy…

To SEM or not SEM… that is the question… Chasing rankings has been something marketers have obsesse...

To SEM or not SEM… that is the question… Chasing rankings has been something marketers have obsessed over for years. Remember when Matt Cutts threw that dagger through the dark work of keyword stuffed content..? wild times. But if you can make it work, search is a mainstay channel for any growth strategy. So, why is search seen as being so valuable? How do you make it work in 2022? And more importantly, how do you make it work with the rest of your marketing mix? This week on the Six Sessions… it’s time to talk to a rockstar SEO-er. Someone with a love for stitching together channels to achieve that sweet, sweet marketing growth we are all chasing. I present to you, Maret Reutelingsperger. She’s awesome and if you don’t learn something from this session, there’s literally no hope for you (probably).

Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does ...

Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does it still retain its regal heritage? This week I have the pleasure of chatting with my good friend, Helen Dibble. Helen’s business, Incredibble was born out of a frustration with shitty content. Not just because the internet was full of it, but because everywhere she looked, clients had been burnt by it. So, she set out to fix it. We’re going to talk about content-driven growth, the importance of strategy - and how B2B brands should be delivering their content-driven growth in 2022.

From recruitment consultant to leading the global marketing team of one of the worlds best known rec...

From recruitment consultant to leading the global marketing team of one of the worlds best known rec agencies. In just 2 years… Spotting an organisational need, making that role her own and delivering rapid business growth. With a focus on Sales & Marketing alignment… Maegan knows what it takes to create, grow and accelerate a marketing team across multiple regions, with multiple brands. This week on the Six Sessions, it’s my pleasure to introduce you to Maegan Toups - the Group Marketing Director at Airswift.

If you’re considering ways to accelerate and perfect growth in 2022 - Today’s guest is someone who’s...

If you’re considering ways to accelerate and perfect growth in 2022 - Today’s guest is someone who’s going to shed some light on your next move.

Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in t...

Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in the growth space - primarily across marketing, sales and CX, but not always.

If I’ve said it once… I’ve said it a thousand times. Community is powerful. It can drive growth, g...

If I’ve said it once… I’ve said it a thousand times. Community is powerful. It can drive growth, give a level of insight you wouldn’t otherwise have AND it can create those all important ‘fans’. This week on the Six Sessions, I have the please of speaking with HubSpot’s community builder in-chief, Christina Garnett. We’re going to talk about the power of listening, how brands can better connect with their audience - and why community is such a powerful thing.

The right partnerships are sure-fire ways to grow. Six & Flow was built on partnerships. If you al...

The right partnerships are sure-fire ways to grow. Six & Flow was built on partnerships. If you align, share and share in the spoils - what’s not to love? But how do you manage those partnerships? How do you grow their effectiveness? You need the right stack. This week, I have the pleasure of bringing on Nikita onto the Six Sessions. Nikita head up the Partner programs and PartnerStack - the tool power partner programs for SaaS companies like Asana, Monday.com and Unbounce. We’re going to talk SaaS, marketing and why partnerships should be part of your growth play.

What does the insight get you? Understanding? Knowledge? Expertise? What about insight into over $...

What does the insight get you? Understanding? Knowledge? Expertise? What about insight into over $100 billion worth of deals? That teaches you how to build a revenue machine. It shows you how to grow. This week on the Six Sessions, I'm excited to have Guy Rubin of Ebsta fame joining me. If revenue growth is something you care about... you should probably log on for this one.

This week on the Six Sessions I have the pleasure of chatting with my good friend, Joe. He’s well ...

This week on the Six Sessions I have the pleasure of chatting with my good friend, Joe. He’s well known for being the nicest man in marketing. But actually, there’s a bit more to him than that. He’s built a community and championed the need for empathy and understanding in marketing and growth. During lockdown, Joe and I decided to create a podcast (Humans Come First) as an excuse to hang out and chat about something we're both passionate about, the human side of marketing. We’ve spent an hour together every week since. He’s someone who understands growth because he’s living it. He runs the fastest growing (and probably the biggest) marketing community in Britain - something he started from scratch… because he wanted some marketing friends. Without blowing too much smoke up his arse… Joe will be one of the most influential British marketers of this decade.

Contrarians are some of my favourite people. There’s something captivating about seeing someone swi...

Contrarians are some of my favourite people. There’s something captivating about seeing someone swim against the grain. That trailblazer, devil-may-care attitude often shakes up markets, processes or just the way we see things. This week on the Six Sessions, I have the pleasure of hanging out with a marketer that prides himself on cutting through the adland bullshit - someone that’s learnt through doing. You may have heard of him… Louis Grenier. Host of marketings best podcast, Everyone Hates Marketers and the creator of Stand the f*ck out… Louis has helped open up the eyes of many, many marketers - because he was tired of the way things were being done. This weeks episode will be 🔥