The Six Sessions

Thursday’s Six Session is diving deep into the world of SaaS, sales, and marketing. I’m spending an...

Thursday’s Six Session is diving deep into the world of SaaS, sales, and marketing. I’m spending an hour with someone redefining the traditional go-to-market strategies… And he’s doing it through authentic connections and groundbreaking approaches. I present to you, 🤝Will Taylor, Head of Nearbound Partnerships at Reveal. Will is not just any strategist, he’s the driving force behind the nearbound approach to growth. With a journey that took him from aspiring therapist to leading a revolution in the SaaS space, Will's story is a testament to the power of innovative thinking and authentic relationship-building in today’s business world. 🔍 What to Expect? * The journey into SaaS GTM leadership * A deep dive into the concept of nearbound sales and marketing * Overcoming introversion challenges in tech sales * Insights into creating successful partnership programs with less manpower but more impact * The evolution of sales playbooks and the future of go-to-market strategies.

We'll be exploring the realms of sales leadership and digging deep into the transformative power of ...

We'll be exploring the realms of sales leadership and digging deep into the transformative power of empathy and adaptability in times of change. Joining me is a trailblazer who’s not just navigating but reshaping the landscape of sales in the tech industry. HubSpot’s very own, Seona Tully. With over a decade at HubSpot, Seona has been at the helm, steering through the waves of rapid growth, shifting sales paradigms, and leading teams towards growth success. 🚀 What’s on the Agenda? * The journey of a sales leader in the evolving tech space * Navigating the shift to remote and hybrid work models with a focus on maintaining culture and performance * The rise of empathetic leadership and its impact on team dynamics * Insights into women's growing leadership roles within the tech and sales sectors Seona's rich experience at HubSpot, coupled with her innovative approach to sales leadership and her advocacy for diversity and inclusivity, makes this a session you won’t want to miss.

When everyone's going left, go right. That’s honestly been one of the guiding principles in my care...

When everyone's going left, go right. That’s honestly been one of the guiding principles in my career. Mostly because I enjoy being the contrarian… but doing things outside of the echo chamber that’s where the real impact is. In a world where every touchpoint with a customer counts, how do you ensure not just satisfaction but genuine growth, absolute delight and unparalleled success? This week on Six Sessions, we’re going deep with a maestro of customer success, Phil McHugh. Phil leads the EMEA Customer Success Teams for HubSpot, and he's been the driving force behind helping tens of thousands of businesses grow better and bolder - all with the customer at the centre. So he knows a thing or two about Customer Success… From managing the intricacies of a shared team model serving thousands to providing the 'white glove service' for strategic accounts, Phil's journey at HubSpot, spanning nearly a decade, is a masterclass in leadership, vision, and impeccable execution. But it's not just about HubSpot. With a background that takes us through the lanes of strategic brand campaigns at Rothco and fostering growth for Irish SMEs in the US with Enterprise Ireland, Phil's expertise and insights are holistic, profound, and downright actionable. We're going to chat about: 🌟 Turning vision into reality in the realm of customer success 🌟 What it truly means to empower a team of 180+ professionals 🌟 The dance of maintaining global alignment with local insights ... and much, much more. Probably.

Yes, yes… content is king… But content is worthless without the eyeballs to go with it… As markete...

Yes, yes… content is king… But content is worthless without the eyeballs to go with it… As marketers, we’re all competing for that small sliver of attention. So how, in an attention economy, do you stand out - but more importantly, how do you get your message across? On the Six Sessions this week, that’s the focus. Message AND attention. But also collaboration… lots of collaboration. This week, I’m excited to introduce you to one of Manchester’s finest. The moving image virtuoso - James Torry, the founder of Doodledo. Over the past 16 years, Doodledo has painted narratives for some of the globe’s most exciting brands. But it's not just about the brands they've brought to life; it's about the communities they've uplifted, the charity funds they've boosted, and the creative spaces they've curated for Manchester's blooming artists. And that success - it’s based on a preference for collaboration rather than competition. We'll be diving deep into the world of video and animation, exploring the intricacies of community building, and shedding light on the power of collaboration over competition. We’ll be digging deep into how Doodledo got to where it is today and why video and animation should be part of your growth plans. Catch us this Friday on Six Sessions 🎥🖌🚀

When everybody goes left, we go right. When everybody is honed in on the upmarket push, what happen...

When everybody goes left, we go right. When everybody is honed in on the upmarket push, what happens to the SMB play? On the Six Sessions this week, we’re going to talk about the importance of overlooked potential and how it can pay off. I’m going to be joined by the sales whisperer that is Evan Santa, VP of Sales at CommerceBear. Pre-COVID, Evan made waves in the SaaS sales world, convincing Vidyard to chase the gold downstream, opening up the small and medium business market. And it paid dividends. We’re going to talk about spotting an opportunity, building a team to execute in that gap and what it takes to convince leadership to make a seismic shift in positioning. And I’m pretty sure we’re going to talk about how he’s built out the GTM function at CommerceBear… sparking a massive 10x revenue growth in his first year at the helm… This one is an out-and-out insight into one of the figurative (and literal) sales rockstars in the sales world - and how he views growth in 2023. If you're an AE, a sales manager, or even a CRO, this is for you.

Sometimes, we find things we think could be done better. A frustration that grows into opportunity....

Sometimes, we find things we think could be done better. A frustration that grows into opportunity. And sometimes… those things become the nucleus of growth. This week on "Six Sessions", I’m going to be joined by the brilliant Ryan Frampton, CEO and Co-founder of SalesQ.

 Ryan is a veteran of the SaaS sales world. From starting as a BDR at YC-backed Vidyard to being the Head of Sales at HyperComply, Ryan has had an extraordinary journey filled with learnings and insights. We’ll [probably] chat about his experiences in sales leadership and the balance between managing a team managing and nurturing each team member's potential. We’ll dig into how frustration turned into a rapidly growing SaaS company, and we’re going to talk about moving from reactive, post-mortem-like sales training methods to real-time sales coaching. Whether you're a sales rep, a manager, or a CEO, it’s going to be insightful… or your money back.

Batman & Robin, Butter & Toast*, French & Saunders… Partnerships is where it’s at. You might be *s...

Batman & Robin, Butter & Toast*, French & Saunders… Partnerships is where it’s at. You might be *shocked* to hear this, but I am a big believer in partnerships. Growth for us over the last 8 years has been heavily linked to the partnerships we’ve held. And it will continue to be for the next 8 (if the AI gods will still allow us to work at that point). For those SaaS companies smart enough to be investing in a partner channel (past it just being a referral source) growth has normally been thick and fast. This week's Six Session is with someone who knows partnerships - but… has also done her time agency side. Jo Wright (of 6sense fame) is joining us to talk partner-led growth, what makes a good partnership, the difference between agency & SaaS and where the next wave of growth is likely to come from…

Education builds minds... But more recently, education has been used to build brands and even entir...

Education builds minds... But more recently, education has been used to build brands and even entire ecosystems. Join me on this week's Six Session as I spend time with HubSpot's very own Clark Kent lookalike, Kevin Dunn, PMP®. Kevin has been an integral part of the HubSpot Academy's growth over the past 7 years and now hosts one of the most successful podcasts in the agency space - Agency Unfiltered. We're going to talk about growth, marketing, community through education... and why Tom Brady was overrated as a quarterback... 🎣

Your customer's success should be at the heart of how you sell. And the most effective sellers make...

Your customer's success should be at the heart of how you sell. And the most effective sellers make their customers successful. That engagement often becomes more of a coaching relationship. Addressing the ‘how’ and ‘why’, not just the ‘what’. So how do you build on that - how do you make it the norm across your sales org? This week, we’re starting back up with the weekly Six & Flow sessions. Frank, honest conversations about growth from the people I respect most in the industry. It’s also an excuse for me (and you) to not do any real work on a Friday afternoon… This week, I’m excited to kick things off with Peter Button. He’s a sales coach & trainer who believes in salespeople should spend less time talking about their products and more time coaching prospects to achieve their goals Process, data and technology… obviously super important in driving revenue. But your people and how they’re selling are often the linchpin to hitting those ever-increasing target numbers. Join Peter and I as we talk about customer-centric sales, sales coaching and antique violas.

Not the always be closing, “sell me this pen”, dirty stereotype kind of sales, but the talent-rich, ...

Not the always be closing, “sell me this pen”, dirty stereotype kind of sales, but the talent-rich, nurturing performance side of sales. Qualification, Training, Insight and Education. Those are the topics I’m going to quiz today’s guest on. Today’s guest is someone I’ve admired in the growth space for a couple of years now. He’s an author, coach and more importantly (in my opinion), a practitioner of sales. We’re going to talk SaaS growth, finding and nurturing talent, the changed face of sales and how tech can (but sometimes doesn’t) feed into overall sales performance. And also what it’s like to go from co-founder to employee.

The stat marketers should care about most… is revenue. Get that right and the rest becomes noise. ...

The stat marketers should care about most… is revenue. Get that right and the rest becomes noise. But how do you drive revenue growth? Especially in crowded markets, wild geopolitical events, market shifts… 💣 You do it by disrupting. 🖍 You do it with creativity. 👨‍🎤 You do it with storytelling. This week on the Six Sessions, I have the pleasure of introducing you to Justin Keller - VP Revenue Marketing @ Drift. We’re going to talk marketing, growth, stickers, storytelling and platypuses…

What does a quality sales engagement look like? How do sales create those prospect experiences that...

What does a quality sales engagement look like? How do sales create those prospect experiences that drive momentum into the customer relationship? And why should you care? Surely sales is just a numbers game, right? Wrong. This week on the Six Sessions, we’re going to talk about sales leadership. Join me (a distinctly average salesperson) and the sales leadership powerhouse, Crevan O'Malley (HubSpot) as we talk: 👨‍✈️ Sales leadership in 2022 🥰 Prospect/Customer experience 📈 The challenges in leading a high-performance sales team 🤓 Emotional intelligence in sales

Driving acquisition. An upward sloping graph. That’s one of the metrics we’re all chasing in the d...

Driving acquisition. An upward sloping graph. That’s one of the metrics we’re all chasing in the digital space. How do we generate more £ into the business for fewer £ out of the business? Well… this week… the first week back for the Six Sessions, I’m excited to introduce you to someone that knows the acquisition space better than most. He’s been part of some of the best-known agencies in the space, consulted for the likes of Vodafone and even helped found MediaCom’s iLab… He runs his own consultancy and tick that marketing rock star box. And, more recently, he’s using his skills for a higher purpose, and putting his own money on the line… selling wine. Join Rob Weatherhead and I as we talk about acquisition, his journey to consultancy AND what it means to be on the other side of the eCommerce fence now…

It's all about the people...

It's all about the people...

Copywriting is powerful. It’s more than communicating, it’s positioning, convincing and it’s also ...

Copywriting is powerful. It’s more than communicating, it’s positioning, convincing and it’s also essential. It can be sales at scale. Throw humour into the mix… and it’s powerful. Until the recent entrance of Ryan Reynolds, I was planning to introduce this week's Six Sessions guest as “the funniest person on LinkedIn”… So, this week, it is my pleasure to present to you, the second funniest person on Linkedin, Dave Harland. We’re going to talk copywriting, of course, but also about how he’s grown his own personal brand through humour.


This week's Six Sessions has that rockstar marketer vibe… Someone who dabbled with websites in the ...

This week's Six Sessions has that rockstar marketer vibe… Someone who dabbled with websites in the screechy dial-up days and self-confessed marketing obsessive. I present to you…. 👋🏿Devyn Bellamy! In his spare time… he’s dissecting the marketing strategies of the big billion-dollar companies - and looking at watching the rise and fall of marketing trends. He’s a HubSpotter, rocking out on the partner GTM team and also the founder of Black@INBOUND. We’re going to talk trends, partner-led growth, SaaS and a whole bunch more.

Finding a gap in the market. Identifying where your target market hangs out. Offering value… over ...

Finding a gap in the market. Identifying where your target market hangs out. Offering value… over and over again… Making your way into a market with the right channels. Using the right message. “Wow people where they are”. That’s how this weeks guest grew his newsletter list to well over 85,000 subscribers.

What’s it like to have to seismically shift the messaging that’s built a company? How do you turn t...

What’s it like to have to seismically shift the messaging that’s built a company? How do you turn the oil tanker around? And what happens when the funnel marketing guy gets told by his boss (Brian Halligan) that he’s killing off the funnel…? Well, this week we’re going to find out as I have the pleasure of hanging out with HubSpot’s SVP of Marketing, Jon Dick. Physicist turned marketer… this one is going to be super insightful and a lot of fun… mostly because Jon is a big improv. guy…

To SEM or not SEM… that is the question… Chasing rankings has been something marketers have obsesse...

To SEM or not SEM… that is the question… Chasing rankings has been something marketers have obsessed over for years. Remember when Matt Cutts threw that dagger through the dark work of keyword stuffed content..? wild times. But if you can make it work, search is a mainstay channel for any growth strategy. So, why is search seen as being so valuable? How do you make it work in 2022? And more importantly, how do you make it work with the rest of your marketing mix? This week on the Six Sessions… it’s time to talk to a rockstar SEO-er. Someone with a love for stitching together channels to achieve that sweet, sweet marketing growth we are all chasing. I present to you, Maret Reutelingsperger. She’s awesome and if you don’t learn something from this session, there’s literally no hope for you (probably).

Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does ...

Content is, apparently, king. But when everywhere we look is rammed full of shitty content - does it still retain its regal heritage? This week I have the pleasure of chatting with my good friend, Helen Dibble. Helen’s business, Incredibble was born out of a frustration with shitty content. Not just because the internet was full of it, but because everywhere she looked, clients had been burnt by it. So, she set out to fix it. We’re going to talk about content-driven growth, the importance of strategy - and how B2B brands should be delivering their content-driven growth in 2022.

From recruitment consultant to leading the global marketing team of one of the worlds best known rec...

From recruitment consultant to leading the global marketing team of one of the worlds best known rec agencies. In just 2 years… Spotting an organisational need, making that role her own and delivering rapid business growth. With a focus on Sales & Marketing alignment… Maegan knows what it takes to create, grow and accelerate a marketing team across multiple regions, with multiple brands. This week on the Six Sessions, it’s my pleasure to introduce you to Maegan Toups - the Group Marketing Director at Airswift.

If you’re considering ways to accelerate and perfect growth in 2022 - Today’s guest is someone who’s...

If you’re considering ways to accelerate and perfect growth in 2022 - Today’s guest is someone who’s going to shed some light on your next move.

Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in t...

Since starting, the Six Sessions have given me the opportunity to chat with some amazing people in the growth space - primarily across marketing, sales and CX, but not always.

If I’ve said it once… I’ve said it a thousand times. Community is powerful. It can drive growth, g...

If I’ve said it once… I’ve said it a thousand times. Community is powerful. It can drive growth, give a level of insight you wouldn’t otherwise have AND it can create those all important ‘fans’. This week on the Six Sessions, I have the please of speaking with HubSpot’s community builder in-chief, Christina Garnett. We’re going to talk about the power of listening, how brands can better connect with their audience - and why community is such a powerful thing.

The right partnerships are sure-fire ways to grow. Six & Flow was built on partnerships. If you al...

The right partnerships are sure-fire ways to grow. Six & Flow was built on partnerships. If you align, share and share in the spoils - what’s not to love? But how do you manage those partnerships? How do you grow their effectiveness? You need the right stack. This week, I have the pleasure of bringing on Nikita onto the Six Sessions. Nikita head up the Partner programs and PartnerStack - the tool power partner programs for SaaS companies like Asana, Monday.com and Unbounce. We’re going to talk SaaS, marketing and why partnerships should be part of your growth play.

What does the insight get you? Understanding? Knowledge? Expertise? What about insight into over $...

What does the insight get you? Understanding? Knowledge? Expertise? What about insight into over $100 billion worth of deals? That teaches you how to build a revenue machine. It shows you how to grow. This week on the Six Sessions, I'm excited to have Guy Rubin of Ebsta fame joining me. If revenue growth is something you care about... you should probably log on for this one.

This week on the Six Sessions I have the pleasure of chatting with my good friend, Joe. He’s well ...

This week on the Six Sessions I have the pleasure of chatting with my good friend, Joe. He’s well known for being the nicest man in marketing. But actually, there’s a bit more to him than that. He’s built a community and championed the need for empathy and understanding in marketing and growth. During lockdown, Joe and I decided to create a podcast (Humans Come First) as an excuse to hang out and chat about something we're both passionate about, the human side of marketing. We’ve spent an hour together every week since. He’s someone who understands growth because he’s living it. He runs the fastest growing (and probably the biggest) marketing community in Britain - something he started from scratch… because he wanted some marketing friends. Without blowing too much smoke up his arse… Joe will be one of the most influential British marketers of this decade.

Contrarians are some of my favourite people. There’s something captivating about seeing someone swi...

Contrarians are some of my favourite people. There’s something captivating about seeing someone swim against the grain. That trailblazer, devil-may-care attitude often shakes up markets, processes or just the way we see things. This week on the Six Sessions, I have the pleasure of hanging out with a marketer that prides himself on cutting through the adland bullshit - someone that’s learnt through doing. You may have heard of him… Louis Grenier. Host of marketings best podcast, Everyone Hates Marketers and the creator of Stand the f*ck out… Louis has helped open up the eyes of many, many marketers - because he was tired of the way things were being done. This weeks episode will be 🔥