Blogs
Why the Bowtie Funnel Beats the Traditional Funnel
12 minutes readNo shade, the traditional funnel really did have a good run. It helped us make sense of a chaotic wo...
7 Reasons Why Your CRM Emails Go to Junk (And How to Fix Them)
7 minutes readYou pour your heart and soul into crafting the perfect email, tailoring it to each recipient, only t...
What Makes a Really Great Data Model? Let's Talk About the Bowtie
10 minutes readRight, let's have a chat about how businesses track customers. For ages, it’s all been about the cla...
Closing the Gaps in Your Customer Sales Journey Funnel with the Bowtie
7 minutes readStill using the traditional customer sales journey funnel to track your customer journey? Hey, no ju...
Is Your Data Ready for AI? How to Build a Foundation for AI Success
8 minutes readI love AI, and admit that you do too!
Business Process Improvements Most Needed by Large and Small Corporations
7 minutes readNo matter the size of your business, there’s always room for improvement. Whether you’re running a l...
Building a B2B Ideal Customer Profile for Precision Targeting
7 minutes read2024 hasn’t been an easy year for many in B2B. With fluctuating market conditions, growing competiti...
The Financial Advantage of Hiring a RevOps Agency
5 minutes readWhen it comes to Revenue Operations (RevOps), the goal is simple: align your marketing, sales, and c...
The Worth Your Time Growth Metrics You Should Focus On
6 minutes readHey there, sales leaders! 👋 Let’s talk about sustainable revenue growth A.K.A The Science of Revenu...
Untying the Knot: Understanding the Bowtie Model
7 minutes readLet's face it... the traditional sales funnel is looking a bit, well, funnel-shaped these days. In t...
Why You Need to Think of Your Business as a Revenue Factory
5 minutes readOkay, let's be honest. The term "revenue factory" might sound a bit dry and mechanical. It conjures ...
How Your Ideal Customer Profile (ICP) Fuels Sustainable Revenue Growth
6 minutes readEver thought about why some businesses seem to hit their revenue targets effortlessly while others s...
The Role of ICP in Accelerating Sales Velocity
5 minutes readYour ICP is a pivotal part of your go-to-market strategy, but you probably already knew that. But di...
The Role of a Revenue Operations Consultant
8 minutes readThere's no shortcut to drive revenue. Closing deals alone doesn't automatically translate into susta...
15 Key Sales Reports in HubSpot for Effective Sales Analysis
8 minutes readImagine trying to steer your team without knowing where you've been or where you're heading – that's...
Building Marketing Reports in HubSpot
6 minutes readDid you know that "highly data-driven organisations are 3X more likely to report significant improve...
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