Our Top Breeze Data Enrichment Use Cases

If you’ve ever stared at a lead’s name and email in your CRM and thought, “That’s it?”, you’re not alone. Getting your hands on accurate, detailed information about your leads can feel like searching for a needle in a digital haystack.

That’s where data enrichment comes in. With HubSpot AI tools like HubSpot Breeze Intelligence, you can take the tiniest bits of information, say a name and email, and turn them into rich, contextual profiles that power smarter marketing and sharper sales.

In this blog, we’re unpacking our favourite ways to use data enrichment to qualify leads, personalise outreach, optimise campaigns, and boost your form fills. Basically, all the stuff that makes your marketing and sales teams smile.

Qualify Leads Effectively with Data Enrichment

We’ve all had them, form submissions with barely any information. Maybe a name. Maybe an email address. That’s it. Not exactly enough to tell if this person is your dream customer or someone who just accidentally subscribed while trying to download something.

That’s where data enrichment with HubSpot Breeze Intelligence comes in. As soon as someone submits a form, Breeze fills in the blanks, things like job title, company size, industry, and location, all in real time.

This means:

• You instantly get a richer contact profile.

• Lead scoring becomes more accurate.

• You spend less time qualifying and more time closing.

Quick win: Keep your forms short and let Breeze handle the details in the background.

 

Automate Lead Scoring with Enriched Data

Manual lead scoring can be a tad subjective. Sales teams often end up chasing leads that look good on paper but lack the real buying intent.

With data enrichment, Breeze auto-populates contact records with things like revenue, seniority, and industry, then HubSpot workflows calculate scores for you.

The result?

• Reps focus on leads that actually matter.

• Everyone uses the same logic to qualify.

• No more spreadsheet guesswork.

Smarter lead scoring means faster sales cycles and better alignment across your team.

Personalise Outreach to Boost Engagement

Generic emails don’t work. If you’re opening with “Hi there,” your message is already lost.

With HubSpot Breeze Intelligence, you can access info like recent company news, job roles, and even industry pain points. That way, your outreach can sound more like:

“Saw you’re heading up marketing at a fast-scaling SaaS, here’s how we’ve helped others in your shoes.”

Personalisation like this leads to:

• Better open and reply rates

• More relevant conversations

• Shorter sales cycles

Personalisation Examples to See How It's Done

Enriched Insight	Outreach Example
Job Title: Head of Marketing	“Saw you’re leading brand strategy, here’s how other CMOs use our platform.”
Industry: SaaS	“We just published a case study on SaaS growth, might be useful!”
Location: Manchester	“Heading to the Manchester Growth Summit too?

Enhance Targeted Marketing Campaigns

If your ads feel like they’re falling flat, poor targeting is probably why.

With data enrichment, you can finally stop throwing content at the wall. Segment your audiences by industry, seniority, or company size, and craft messaging that speaks directly to each group.

What changes:

• Ad spend becomes more efficient.

• Retargeting gets smarter.

• Campaigns drive actual conversions, not just clicks.

Better data equals better segmentation. And better segmentation equals better results.

Optimise Data Capture with Shortened Forms

Long forms are the conversion killer no one talks about. Visitors bounce faster than you can say “required field.”

With HubSpot Breeze, you can ask for the bare minimum, name and email, and still get a complete contact profile behind the scenes.

So what do you get?

• Higher form submissions

• No compromise on lead quality

• A seamless user experience

Final Thoughts: Let Data Do the Heavy Lifting

We’re in an era where “just a name and email” doesn’t cut it. You need context, relevant, accurate and timely. And data enrichment is how you get there.

By weaving HubSpot Breeze Intelligence into your sales and marketing processes, you give your team the clarity they need to move fast, stay relevant and hit their targets without burning out.

So whether it’s qualifying leads, scoring them accurately, or sending emails that actually get read, enriched data isn’t a nice-to-have anymore. It’s the edge that keeps your growth machine running smoothly.