In a word…. Communication
Marketing an art gallery might be one of the most interesting and enlightening campaigns we’ve had the pleasure of working on this year. From overseas exhibitions to artist showcases, it’s a fascinating industry to be a part of. However, we’ve also [...]
In my humble opinion, inbound marketing and architecture go together better than most sectors we currently work in, and I'll give you four reasons why.
Every industry must move with the times. Whilst art is often considered a traditional and timeless industry, social media should play an important part of any art gallery marketing strategy.
So here’s a question, who reads anymore? Why bother? Why not just watch someone else read for you? Welcome to the wonderful world of video marketing strategy!
Inbound marketing for art galleries isn't easy to perfect. However, we’d like to share a bit of age-old wisdom: “You were born with two ears and one mouth for a reason.”
Wondering how to offer real value through your post-GDPR marketing? You're not alone - in fact, we've spoken to plenty of organisations keen to embrace these new regulations, but unsure of how to actually go about it. Lucky for you, we've created an [...]
The concept of inbound PR isn't new. At HubSpot's 2016 Inbound conference in Boston, I attended a session led by Iliyana Stareva who introduced me to the concept. Less than a year later, an professional event in Manchester led me to discover the [...]
The term “influencer marketing” is one that is probably met with a few sighs and the occasional eye-roll. It’s a bit of a misused term that people are often sceptical about, but this marketing process has fully taken off over the past few years. [...]
Post-GDPR marketing can seem like a scary concept, but it doesn't have to be this way. We’ve created this infographic to illustrate GDPR with helpful 'before' and 'after' scenarios. Marketing hasn't gone mad - it's just had a bit of a makeover, and [...]