Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms [...]
Chatbots can complement your website and social media presence, conducting scripted conversations to solve common problems and spark new relationships. But how on earth should you go about scripting them?
Here at Six & Flow, we’re big fans of chatbots and conversational marketing. We’re convinced it makes a lot of sense to bring the sales and marketing process more in line with the human conversations we have every day on apps like WhatsApp and [...]
Good web design is about more than choosing some nice colours and a font, though I’ve definitely met people in the past who would disagree. There's an array of underlying frameworks in place that are older than your granddad's teeth, and are key [...]
Inbound marketing for architect firms involves educating potential clients, building trust by promoting yourself as thought leader and instigating conversations when people are ready to talk. In short, you give them as much help as you can before [...]
Website personalisation. It’s the Holy Grail of marketing. The prince that is promised in every agency pitch. But all too often the reality of personalisation amounts to a handful of emails with your name on the top and maybe a welcome pop up [...]
Still asking everyone you can find, what is smart content? Do I need it? Where can I find it? Let me put it this way. Smart content has the ability to change its messaging dependent on what you have seen already, where you are in the buyer’s journey [...]
As a new business, you may not have the resources to advertise across every medium, so how do you choose the best place to invest in ads?
In our sixth episode of the Grow North podcast, we chat with Bassel El Koussa, the co-founder and CEO of the tech platform (and logistic provider), Quiqup.