We're thrilled to announce that Six & Flow is officially joining forces with Bright Digital, marking a major milestone in our journey towards international growth and strengthens the leading global HubSpot network.
After establishing ourselves as leading HubSpot Elite consultancy partners in our own regions, Six & Flow and Bright digital are partnering to scale our shared goals. Bright Digital has made a significant impact as the leading HubSpot partner in the Benelux region, while at Six & Flow, we've built a strong presence across the UK, Irish, and Canadian markets. Now, together, we're creating an even stronger global team dedicated to helping mid-market and enterprise organisations tackle their most complex digital challenges.
A Strong Alliance Focused on Innovation
Both our teams share a deep expertise in CRM, integrations, revenue operations, and AI solutions. By merging our resources and knowledge, we're able to offer an even more robust set of capabilities to our clients. This partnership allows us to combine strategy, technology, and data-driven growth approaches, providing our clients in the Nordilux region, Canada, and the UK&I with enhanced support and innovative solutions.
Lambert van Asselt, co-founder of Bright Digital, expressed his enthusiasm, saying:
“The HubSpot partner ecosystem is moving upmarket, with clients needing larger partners who have the depth of knowledge and experience to tackle complex challenges. We’re delighted to continue our international expansion alongside Six & Flow, one of HubSpot’s most recognised partners, to build the global HubSpot tech consultancy partner of the future.”
What This Means for Our Clients, Our Employees and HubSpot
This new partnership lays a strong foundation for future integration under a unified global brand. Together, we are building stronger processes, technology and digital solutions, and sharing our knowledge. Our clients can immediately benefit from a greater international reach, broader expertise, and accelerated innovation. For our teams, this collaboration opens up exciting new opportunities for international projects, career growth, and working within an expanded and highly skilled global network.
Our founder, Richard Wood, shares our collective excitement:
“HubSpot is clearly becoming a leader in the smart CRM space, moving upmarket and increasingly addressing complex technical and geographical needs. With the impressive groundwork laid by Bright, Systony, and BrixCRM over the past year, combined with the incredible talent at Six & Flow, we couldn’t imagine a better fit. We’re looking forward to setting new standards of excellence together.”
Driving Global Growth
Bright Digital has already made significant progress in the Benelux region through its Buy & Build strategy, supported by Delta Equity Partners. Partnering with us at Six & Flow represents an essential step in our shared journey towards becoming the premier HubSpot partner network not just in Europe, but globally.
Niels van Aalten from DELTA Equity Partners highlighted the significance of this move:
"This partnership marks a major step toward achieving our ambition of creating a truly global HubSpot Partner Powerhouse. We’re incredibly excited to welcome the talented Six & Flow team to our growing family and to continue supporting HubSpot’s growth strategy."
About Bright Digital
Bright Digital is the largest full-service HubSpot Elite Partner in the Benelux region. With over 100 specialists, they provide strategic and technical expertise to help organisations prepare for the future and unlock comprehensive customer value. Bright is committed to digital transformation through integration, automation, and customer-centric strategies.
About Six & Flow
Founded in 2015, Six & Flow is an international HubSpot agency with HubSpot Elite Partner status. We have offices in the UK, Ireland, Canada, and South Africa. Our agency prides itself on our tight-knit team of over 50 dedicated experts who consistently go above and beyond to deliver sustainable growth for our clients.
About DELTA Equity Partners
DELTA Equity Partners is a specialised buy & build investor based in the Netherlands, focusing on European SMEs within the technology and health sectors. Their goal is to create next-generation market leaders by providing strategic knowledge, expertise, and capital to accelerate growth.
