Content Marketing for Nonprofits in 2025

We can agree that, like any other industry, content marketing for nonprofits has never been more important than it is right now. In a world where Netflix knows what you want before you do, your donors expect the same level of personalisation, consistency, and speed from your organisation. If you want to stay relevant, build lasting donor relationships, and grow your mission sustainably, your content needs to work harder and smarter.

And I don't mean to add more to your plate (I can only imagine the responsibilities that come with leading or working in a nonprofit). It’s about using the right strategies and tools (hint: HubSpot for Nonprofits) to make your life easier and your impact bigger.

 

Why Content Marketing is Non-Negotiable

Good news first: giving is on the rise. Donations are predicted to grow by 3.9%, and that’s not nothing. The not-so-good news? Demand for nonprofit services has shot up by 71% on average, and you're still juggling tight budgets, staffing issues, and clunky tech.

That’s where content marketing comes in. It’s budget-friendly, it builds relationships, and when done right, it can scale your mission like nothing else.

What you can expect from a solid content marketing strategy

• Stronger audience retention: Keep people coming back for more (and we’re not just talking about donors).

• Higher-quality supporters: Attract the kind of donors who stick around and advocate for your cause.

• Better conversion rates: Turn interest into action, and browsers into backers.

• Improved visibility: Get found on Google, or any other channel where your donors reside.

• Industry credibility: Become the go-to voice in your space.

• Long-term loyalty: Build a tribe of supporters who believe in what you do.

 

The Biggest Challenges (and How Content Marketing Can Fix Them)

You’re probably facing at least one of these issues. Maybe all of them. But with a bit of strategic content marketing for nonprofits, you can turn each one around.

1. You’re Stretched Thin

Nonprofit teams are used to wearing many hats, marketer, fundraiser, data analyst, coffee maker. Sound familiar? The problem is, overly complicated tools just waste your time. You need tech that works with you, not against you.

With platforms like HubSpot for nonprofits, you get tools that are easy to use and powerful enough to actually make a difference. No steep learning curves. No time suck.

2. Donor Retention is Tough

Acquiring new donors costs way more than keeping the ones you already have. And yet, 69% of first-time donors don’t give again. That’s a huge missed opportunity.

Through personalised content and smart automation, you can nurture relationships and build loyalty. One might say that a simple 3-part welcome email series can turn a one-off donor into a long-term champion if done right!

3. Your Data Is All Over the Place

Spreadsheets. Email threads. That one sticky note on your desk. We've all been there ..

When your donor data is scattered, it’s impossible to get a clear picture. That’s why centralising your information in a platform like HubSpot is a game-changer. One view of every supporter. One place to track, manage, and prove your impact.

4. Your Tools Can’t Keep Up

Donors are moving fast. Online fundraising now drives over 30% of revenue for many nonprofits, and expectations for personalised experiences have never been higher.

If your tech stack is stuck in 2015, it’s time to upgrade. Modern content marketing tools help you meet supporters where they are, with messages that actually land.

Building a Killer Content Marketing Strategy in 2025

If you're ready to go from reactive to strategic, here's how to start.

Know Your Audience: Define Your Donor Personas

Before you write a single social caption or email, figure out who you're speaking to. 

Generational Giving Snapshot (Quick Reference Table)

Source: Nonprofit Marketing & Fundraising Trends for 2025, HubSpot

Use this to tailor your content formats and messaging. And in HubSpot, you can go one better by assigning lead scoring and engagement triggers based on donor behaviour.

Start With UGC: Let Your Supporters Speak

User-generated content (UGC) is gold. Why? Because people trust people more than they trust brands.

And, well, it's the easiest form of content you can publish and benefit from!

You can do this too:

• Re-share videos from volunteers on the ground.

• Ask donors to explain why they give.

• Turn testimonials into Instagram Reels.

Be Trendy (Without Cringe): Use Social Media Smarter

TikTok is growing faster for nonprofits than any other channel. But you don’t need to dance to make a difference (unless you want to).

Here’s how to use it well:

• Show behind-the-scenes moments.

• Break down issues in bite-sized clips.

• Hop on relevant trends with your own take.

Accessibility Isn’t Optional

One in four people has a disability. If your content isn’t accessible, you’re shutting out a big chunk of your audience.

Make it work for everyone:

• Add captions and alt text.

• Don’t rely on colour alone to convey meaning.

• Offer content in multiple languages.

• Design for all devices.

Also, be mindful of equity in your data. Review whether your language or automation systems are unintentionally biased.

Stay Agile: Plan Smart, Pivot Fast

A flexible content calendar lets you be proactive and reactive. If a viral moment hits, you can jump on it without scrambling.

From an SEO perspective:

• Use clean URLs (short, relevant, and consistent).

• Add keywords naturally (don’t stuff).

• Always write meta descriptions.

Think of inbound marketing like planting seeds. It takes time, but it’s worth it.

Why HubSpot for Nonprofits Changes the Game

Now that we're through strategy, let’s talk tools. HubSpot for nonprofits isn’t just a CRM. It’s your new content engine, supporter engagement centre, and campaign control tower.

Content Hub: Create Smarter, Not Harder

You don’t need a dev team to build beautiful content.

Here’s what you get:

• AI-powered writing tools (like Content Agent and Content Remix).

• Drag-and-drop landing pages.

• Integrated SEO help built right in.

You can turn one impact report into a blog, a donor email, and three Instagram posts. Yep. It’s that efficient.

Marketing Hub: Personalisation on Autopilot

If your tools feel disconnected, Marketing Hub pulls everything into one place.

Features worth shouting about:

• Run email, social, and web campaigns with consistent branding.

• Segment by donor history or interest area.

• A/B test your CTAs to know what actually works.

• Trigger automated follow-ups based on user actions.

Breeze AI

Breeze AI is like an extra team member who never sleeps, and honestly, with it being built right into HubSpot, we can't get enough of using it!

It can:

• Draft blogs and emails.

• Suggest subject lines.

• Personalise outreach based on donor behaviour.

Breeze Copilot even helps you craft campaigns in real time, while Breeze Agents can take on repeatable tasks (like drafting a thank-you note or writing donation page content).

Integrate Everything: Build a Tech Stack That Plays Nice

With over 1,000 integrations, HubSpot fits right in with what you already use. Sync it with Gmail, Zoom, Eventbrite, and donation platforms like FundraiseUp and Donorbox.

What does this mean for you?

• No more copying data from system to system.

• Unified donor records, across teams.

• Personalised donor journeys without added effort.

Your Data = Your Superpower

You can’t improve what you don’t measure. With HubSpot’s analytics, you get real-time insights across every touchpoint:

• Website traffic and conversion rates

• Social media engagement

• Email campaign performance

• Donor lifecycle and retention reports

And it’s all tied back to the Bowtie Model stages. So you’re not just looking at numbers, you’re tracking actual progress.

TL;DR? Here’s What to Remember

• Content marketing for nonprofits isn’t optional. It’s essential.

• HubSpot for nonprofits centralises your efforts so you can spend less time on admin and more time making an impact.

• Use AI (like HubSpot Breeze) and automation to personalise your supporter journeys.

• Plan smart content, but stay flexible.

• Make your content accessible, inclusive, and authentic.

You’ve got the cause. Now get the tools to match. Download the full guide to see how HubSpot for nonprofits can transform your engagement, streamline your efforts, and supercharge your growth.