Account-based marketing

Account-based marketing (ABM) allows you to align your Marketing and Sales resources so that your business can identify, target and engage with high-value accounts in your chosen growth markets.

ABM enables you to personalise the buyer’s journey and tailor your communication content, and campaigns to those specific accounts helping you to achieve a strong return on investment (ROI).

Read the ABM Case Study

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Video 06 - Account-Based Marketing - Charlotte
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Experience the benefits of ABM

  • Improved marketing and sales alignment
  • Maximised business relevance among high-value target accounts
  • Delivering consistent customer experiences
  • Effective ROI measurement 
  • Streamlined sales cycles
  • Expanding business through better client relationships

Get your guide to ABM

Improve ROI with ABM

B2B account-based marketing strategies can position your brand in front of the right decision-makers, and build close relationships with clients deemed most valuable to their goals.

When ABM is introduced alongside an inbound sales and marketing strategy, it can help businesses in the pursuit of serious long-term growth to find and partner with the companies that are the best fit for them and, crucially, that they want to work with most.

Get your guide to ABM

Account based marketing with HubSpot
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Account based marketing with HubSpot

Why you should consider ABM

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Target 'top-tier' accounts

An account based marketing strategy can help your company target and convert 'top-tier' clients by positioning your brand in front of the right decision-makers.

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Effective lead nurturing

Account-based marketing can reduce the time taken to nurture the most profitable leads, and reduce the time taken per lead during the overall sales process.

 
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Build strong relationships

ABM focuses on generating quality inbound opportunities, opening communication channels with the most important people & building strong relationships.

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Ready to scale lead generation

Create an account-based marketing campaign.

ABM is an approach that focuses on generating quality lead opportunities. ABM focuses on building relationships. Use account-based marketing campaigns to nurture and convert leads.

GET YOUR FREE GUIDE TO ACCOUNT BASED MARKETING

Curious & intrigued

We’d love to learn more about what’s brought you to the Six & Flow website. If you’re interested in learning more about how we can potentially help you and your organisation, get in touch.