Is an Account-Based Marketing campaign right for me?
Inbound marketing is great, obviously. You're selling to people who actually want to speak with you. They've been nurtured, they understand the narrative, they 'get' your brand.
However, many businesses we speak to want to target those really hard-to-reach, hard-to-attract, big-hitting clients.
Meet account based marketing. It's a way of aligning your sales and marketing teams to identify and appeal to those ideal clients. And the best thing about it? It’s the perfect fit with our beloved inbound.GET OUR GUIDE TO ABM