Account-based marketing

'Whale hunting' with account-based marketing can position your brand in front of the decision makers of those 'top-tier' clients that you find it difficult to open up.

It's a way of aligning your sales and marketing teams to identify and appeal to those ideal clients.

If you’re targeting the hard to reach ends of your market, ABM is absolutely something you need to consider!

GET YOUR FREE GUIDE TO ACCOUNT-BASED MARKETING
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Account-based marketing whale hunting

Inbound marketing is great, obviously. You're selling to people who actually want to speak with you. They've been nurtured, they understand the narrative, they "get" your brand. But, quite often businesses want to target those really hard to reach, hard to attract, big-hitting clients.

It’s a common theme across a lot of companies we speak to.

Meet Account-Based Marketing (or ABM for short). It's a way of aligning your sales and marketing teams to identify and appeal to those ideal clients. The best thing about it? It’s the perfect fit with our beloved inbound.

If you’re targeting the hard to reach ends of your market, ABM is absolutely something you need to consider!

 

GET YOUR FREE GUIDE TO ACCOUNT-BASED MARKETING

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We Automate The Pain Away

Sales process are repetitive and sales people don't often follow up. We use HubSpot as part of our Sales Enablement process, automating more value for your business.

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Persona Driven Content

It's important your content meets the challenges faced by your target account personas. We work with our clients to pinpoint and qualify exactly who their target personas are. Using structures like MBTI, we deliver content that resonates with them.

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HubSpot CMS Developers

Very few UK based HubSpot partner agencies can help you develop your site on the HubSpot CMS. We're one of those select few. Using the CMS, you can personalise your site for yout target accounts.

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Content Is More Than Blogs

We believe in content - it can have a massive impact on your bottom line. But content can stretch much further than just blogging. Personalised video, animation, interactive, we use it all across our ABM marketing.

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Test & Test Again

Everything we do is tested, improved and tested again. The right stats are important and we improve them with constant testing. All the data you need is in HubSpot accelerating your ABM campaigns.

Award Winning Inbound Marketing Agency

HubSpot Impact Award Winning

We're an award winning inbound and ABM agency, not just based on our ability to write an award entry... but on real client impact, globally, as judged by HubSpot.

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Results that really deliver

It's quite simple... The proof is in the pudding. We believe in striving for results based on real KPIs, like customer acquisition. Because at the end of the day, if visits and leads aren't turning into customers, something is broken.

 

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GET YOUR FREE GUIDE TO ACCOUNT-BASED MARKETING
Account-based marketing process outline
Without these guys introducing us to HubSpot and supporting the integration within the business I dread to think where we would be today. Nothing is too much trouble and every answer is only a phone call away. Can't recommend Six & Flow highly enough!

Gavin Prince

VeriLet Ltd

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Free guide to Account-Based Marketing

Account-based marketing (ABM) has been shown to increase the long-term value of customers alongside finding and converting high-value prospects. However, many within the B2B sector are still unsure of how to integrate account-based marketing practices into existing strategies.

Our guide is designed to explain how ABM works, and how you can use it to increase the effectiveness of your existing marketing.

Adopt account-based marketing processes in order to:

  • Increase account relevance
  • Engage earlier with higher value deals
  • Align marketing activity with account strategies
  • Get the best value out of your marketing
  • Inspire customers with compelling content