What is Account Based Marketing (ABM) and how can you use it to boost your marketing?

Have you heard about ABM? This marketing strategy fits alongside any inbound campaign, helping you work with the people best suited to you.

Some call it ‘whale hunting’ or ‘key account marketing’. Whatever you call it, when ABM is introduced alongside an inbound sales and marketing strategy, it can help businesses achieve serious long-term growth.

 

Benefits to using ABM alongside an existing inbound strategy:

  • Aligning sales and marketing departments
  • Reducing time spent on each lead during the sales process
  • Building more targeted campaigns with a clearer focus on ROI
  • Nurturing stronger relationships with your most valuable clients 

 

We can help your business achieve its ABM potential

Many within the B2B sector are still unsure of how to integrate ABM practices into existing strategies. Our guide aims to fill any gaps in your knowledge, with handy worksheets taking you through each step in the process.

 

Simply fill in the form to the right to download your copy of the guide now. We'll also email you a copy to read at your own leisure.