The problem with traditional online experiences
A study of 1000+ 18-64 year olds found that the most common frustrations people have with websites are difficult navigation, problems finding simple answers and problems locating basic details.
Today’s consumers have done their research about products before they hit your site. They don’t need a pitch, they just need your help. ChatBots can provide the answers they need instead of a sales pitch.
While ChatBots have a lot to offer in terms of improving online experiences, they can’t replace the human touch. We ensure we use a blended approach to optimise ChatBot delivery.
One way businesses can make up for these perceived limitations is to have ChatBots give consumers the option of being able to send an email or schedule a call if that’s how they’d really prefer to communicate.