WHAT IS CONVERSATIONAL MARKETING?
There’s a huge shift on the horizon for businesses. The introduction of conversational marketing apps now enables brands to communicate with hundreds or thousands of leads at any one time.
Conversational marketing platforms appear on-screen in the form of a ChatBot; those pop-up messaging apps that check how you’re doing as you browse a web page or social media.
It's called conversational marketing because communications can be carried out in an informal style, using scripted responses to answer frequently asked questions in a human manner.GET OUR GUIDE TO CONVERSATIONAL MARKETING