As an Elite HubSpot partner agency, we can’t say enough good things about the inbound marketing and sales platform.
In simple terms, HubSpot is a software platform that supports inbound marketing and sales activities. It includes tools for social media marketing, email marketing, content creation, web design, audience segmentation, search engine optimisation, marketing automation and web analytics.
Pretty much everything you need to run an inbound marketing campaign is wrapped up in one neat package - and better yet, all of these different tools interact with one another to provide the user with a really holistic view of their overall marketing campaign. For instance, you can see how much web traffic your social posting has led to your blog. You can also see which blogs achieve the best click-through rates to your calls to action, which calls to action generate the newest leads, and what web pages your leads visit on their way through the buyer's journey.
HubSpot also has an inbound sales dashboard which includes lead activity notes, performance tracking, deal forecasts, meeting links, email templates and more. HubSpot’s sales dashboard essentially makes marketing to sales alignment totally effortless, and takes all the information you've gathered on a marketing lead through to their journey as a sales prospect.
In addition to this, HubSpot's Content Management System lets users build, host and optimise websites directly on the HubSpot platform. HubSpot even offers integrations with third party systems such as Salesforce, Eventbrite and SurveyMonkey, so you can connect everything together. We can even implement custom integrations for unique client needs.
Inbound works best when everything’s connected. Sales and marketing departments work best when their activities are aligned. While inbound marketing and sales can be performed using a Frankenstein mix of WordPress, Hootsuite, Moz, Google Analytics, Outlook, personal diaries and a lot of post-it notes, this is often inefficient and exhausting. Winging your way through an inbound marketing campaign can also put you at risk of missing what’s working and what isn’t.