Inbound Marketing

    You have to be able to answer the needs of your potential customers before they even know they need them.

    That's the beauty of inbound. You're addressing challenges. Inbound marketing changes the way businesses drive business growth. Creating leads and prospects through content and meaningful experiences relevant to them.

    Inbound Marketing blends social media, blogging, email marketing, videos, landing pages, and much. much more, while relying less on traditional advertising techniques like billboards and commercials.

     

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    Inbound marketing flywheel
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    HubSpot and Inbound Marketing

    The benefits of Inbound

    Inbound marketing is a business strategy that attracts customers by creating engaging, educational, easy-to-access content to suit their needs.

    Be it blogs, videos, whitepapers, research pieces, social media posts or infographics, Inbound marketing creates relevant content for every stage of your buyer’s journey and drives interested traffic to your website.

    The result: a steady flow of better-qualified leads with high conversion intent.

    If you want to grow your business, you need to get the right message, to the right people, at the right time in a format they understand.

    While outbound marketing interrupts your audience with content they don’t always want, inbound marketing offers useful, targeted answers to their specific problem. It’s content they actively search out online.

    This helps present your business as an industry thought leader and begins to build trust and interest in both your prospects and customers.

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    Flywheel | Six & Flow

    What is Inbound lead generation

    Leads, leads, leads… For most of our clients, inbound lead generation is the dream, which is why they approach us, an inbound marketing agency. 

    Unsurprisingly, we favour inbound lead generation, the process of attracting and converting relevant and engaged leads to your company. We learn about the prospect, what they do, what they’re trying to achieve and who they are. We’re helpful in our approach and importantly, we use the whole inbound process as a way of qualifying individuals as suitable leads and potential customers.

     

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    Creating content

    Creating valuable, engaging content for each stage of your prospects buying journey isn’t easy. You need to understand their pain points, mindset, intents, requirements and expectations as they move from awareness to decision making.

    As content experts, we can help you better understand your audience, fine-tune your messaging and create a multi-format library of valuable, engaging content your prospects want to see.

    We will also explain and build a robust content architecture to ensure interested prospects are funnelled toward frictionless conversion points in a helpful way that suits their needs.

    Find your following on social media

    Social media is a foundational pillar of inbound lead generation.

    Not only is it a direct channel to your customers that enables and encourages revenue-driving activity, it’s also a crucial vehicle for distributing your content.

    But effective social media can be difficult to get right. It requires creativity, marketing knowledge, specific channel expertise and constant testing to drive results.

    ‘Going viral’ is almost always a lucky accident and measuring success by ‘vanity metrics’ such as impressions can often do more harm than good to your business.

    You need a robust sound social media plan (as part of an overarching marketing strategy) in place before you even consider posting on any channel.

    We can help you identify your best channels, tune your messaging to resonate with your audience, build engaging, creative posts and ensure they all drive traffic to frictionless conversion points.

    Video 07 - Inbound Marketing - Charlotte

    Why work with us

    Attract the right prospects | Benefits of inbound | Six & Flow

    Attract the right prospects

    We'll help you identify and communicate with your ideal prospects by building engaging, creative content that converts.

    More Conversions | Benefits of Inbound | Six & Flow

    See more conversions

    We'll help you scope and build a frictionless frictionless marketing and sales architecture to convert more leads.

    Drive more revenue | Benefits of Inbound | Six & Flow

    Drive more revenue

    We will help you build a robust reporting platform so you can monitor, test and refine your marketing strategy to maximise results and drive real growth.

    What people are saying about us

    Who we’ve worked with

    • capita
    • Janes logo-1
    • DT

    Who we partner with

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     If you’re interested in learning more about how we can help you and your organisation grow, please get in touch!