From growth platform to CRM: Why CRM platform makes sense for HubSpot

March 2, 2021
By Adam

What is a CRM platform?

A CRM is a technology platform that helps you to manage customer relationships, identify leads and customers and help align your sales, marketing and service teams. Traditionally, people have referred to a CRM as sales software but with it actually meaning Customer Relationship Management, it’s evolved to be an integral part of any growing business. And in 2021, focusing on the customer should be the number one priority.


CRM is considered one of the top three tools for creating personalised interactions with customers driving loyalty and marketing ROI.



So how can your CRM provide all the tools and solutions you need to put the customer at the heart of everything you do from marketing to sales to service?



HubSpot is built differently

There are two solutions out there that can bring all the elements your business needs together. The first is the built by you option. You go out and buy the technologies, software and solutions that solve each specific problem your business faces. But then it’s on you to link them all together and create a seamless customer experience.

The second option is to go with a provider that is built by acquisition. You know you need a unified platform which these giants claim to be, but whilst they seem centralised and seamless but the reality of a cobbled-together platform means it’s really just a disparate collation of features umbrellaed under one brand name. This patchwork solution can lead to a clunky user experience with frustrating and overwhelming features.

Both options lead to teams and processes that aren’t aligned which inevitably results in a strained customer experience. But don’t fear, there’s a third option.

HubSpot. HubSpot is built differently. As an organisation, they made a conscious decision to invest in their own product team and as a result have a collection of proven tools, components and systems that work together to create a seamless user experience.

The CRM and the Hubs

HubSpot is a CRM platform that puts the customer at the centre. The same foundation is used for each and every hub meaning that whether you purchase the Marketing Hub, Sales Hub, Service Hub or CMS Hub you’ll still be part of the CRM platform.


“Today’s most disruptive companies are winning on customer experience. CRM is at the centre of it all.”



There are five key strategic elements that underpin the structure for each Hub: data, content, messaging, automation and reporting. This foundation is consistent across HubSpot’s entire suite of products meaning the software is cohesive, not clunky, customisable without being complex, and empowering, not overpowering.

HubSpot was built with your growth in mind resulting in uncompromising power with ease-of-use and flexibility.

The constant research and development that HubSpot undertakes results in a consistent flow of new features and updates based on customer feedback and conversations. And when one Hub benefits, they all do. For example, an improved content tool might better serve the CMS Hub but they’ll also be a better landing page builder in Marketing Hub, more flexible templates in Sales Hub and knowledge base improvements in Service Hub. With each Hub working together in this way it truly benefits the customer whatever their needs.


From growth platform to CRM

The evolution of HubSpot’s CRM across 15 years means they now have a platform that is crafted for growth. Their single source makes it easy to align across teams and processes and the intuitive user experience means it’s easy to use and improves adoption rates. Finally, the unified codebase makes it easy to adapt whatever the need without the high costs associated with changing an inflexible, rigid system. 

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