If you're in the business of lead generation, then you know that forecasting is key. After all, no one wants to be caught off guard by a sudden influx or decrease in leads. But at the same time, you don't want to give your clients false hope by over-inflating your forecast. So how do you strike the perfect balance and accurately forecast paid leads?
Review your Historical Data
The first step is to take a look at your historical data. This will give you a good idea of what to expect in terms of leads. But don't stop there! You should also consider other factors that could affect your lead projection, such as the current economic climate or changes in your industry.
Once you have all the information you need, it's time to start crunching the numbers and building your paid media strategy. This is where things can get a little tricky, but don't worry - with a little practice, you'll be a pro in no time.
The most important thing to remember is that leads are never an exact science. There will always be some variability from month to month, so don't get too caught up in the numbers. Just do your best to forecast what you think will happen and be prepared for anything.
Lead Generation - Setting Expectations
Leads are important for businesses because they provide a way to measure progress and growth. Without leads, it would be difficult to track whether or not a business is meeting its goals.
That being said, projecting leads can sometimes be more art than science. This is especially true if a business is new or doesn't have a lot of data to work with. In these cases, it's important to be realistic about the leads that are being projected.
If an agency is projecting high leads from PPC marketing without any data, this is most likely not accurate. Not to mention, it's more than just generating leads, it's finding those high-quality leads. The same is true if an agency is projecting low leads when there is a history of high leads. In both cases, it's important to use realistic assumptions and data points to make the best projection possible. Just remember to be realistic and use good data, and you'll be on your way to success.
PPC lead Forecasting can be tricky, but it's important to get as close as possible to ensure your business is on track
Tips for PPC Lead Forecasting
1. Look at historical data to get an idea of what to expect. This will give you a good starting point.
2. Take into account any changes that have happened or are happening that could impact lead generation. This could include things like new initiatives or campaigns, changes in the market, etc.
3. Use your best judgement and don't be afraid to adjust your forecast as needed. Things change all the time and you want your forecast to be as accurate as possible.
With these tips in mind, you should be able to forecast accurately. One thing to bare in mind is, without any historical data or for a brand new campaign - accurate lead projection is near impossible. It is important to be honest & realistic to meet expectations that have been set.