Confrontation is one of the worst parts of the professional environment. Sometimes it’s necessary, but when your sales and marketing strategy is suffering because of communication problems between departments, it can be a tricky situation to approach.

Sales enablement is a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople along the entire customer’s buying journey. If you want to find out how it can transform your business then read our blog "Will sales and marketing harmony be the death of the sales qualified"

The more fragmentation there is within a business, the more likely you or a poor management type will have to gather people together in a boardroom and come out with awful business analogies. More serious than that, fragmentation between departments can place doubts in your head and make you question the effectiveness of your business strategy.

If people aren’t rowing in the same direction, then the boat won’t reach the shore.

It’s one of the cheesier business analogies out there, but it’s so popular and widely used because there’s truth in those words. If all of your departments, employees and co-workers are on the same page, then you’re likely to achieve your goals much quicker than if departments are split.