It all started 7 months ago, when Rich and Alice were running late to a meeting and had to literally sprint across town. Having been in back-to-back meetings they were a little underprepared and needed to bounce ideas off one another for the next pitch. The sprinting had a compound effect on their creative process, fast and fluid ideas, not enough time to worry whether they were terrible or not and all the extra oxygen seemed to add extra oomph to their inbound marketing brainpower. Due to this, at the start of every month the whole team runs wildly around the balconies of Barton Arcade shouting content ideas at each other. But you can only talk if you are in possession of the sacred eggplant (or aubergine for our UK based readers).
I am of course, joking.
We are never underprepared for a meeting.
Also for legal reasons, I must offer an alternative to what a sprint could be and how we potentially utilise its influence. I will let you make up your own mind about which extremely plausible concept is real. It also keeps the caretaker here at Barton on the back foot, he keeps blaming us for all the vegetable stains on the walls, which isn’t ideal.
The alternative variety of sprints and the benefits in a nutshell are as follows; it is a flowing and fluid strategy of creating and implementing ideas for the coming month. A totally transparent method of ensuring the bigger picture is looked at, the right questions get answered, everyone knows what everyone else is doing, and we are all in agreement on the best way to finish the race. It allows for workload to be managed and shared where necessary and issues from the previous month can be addressed and analysed so they don’t repeat this time around.
When meetings or conversations need to be had they are streamlined in order to minimise wasted time, standing up is out right enforced, keeping energy high and maintaining a sense of urgency.
Personally my only agenda for the sprints is success. It’s my job to make sure the inbound marketing team is on track, not in a crack the whip kind of way but a “what can the rest of us do to help” kind of way. If something is falling behind, we can redirect work flows to keep the sprint as a whole moving.
My role then is to organise the sprints throughout the month for the various clients we are completing work for. We start with a session to generate ideas and structure for the month’s work. Then throughout the month we have regular 5 minute, rapid sessions three times a week. These sessions keep us on track for the month and enables us to remove potential blockers from each others paths. The idea is to consistently get faster and better at how and what we deliver.
So what does this mean for the clients?
Firstly, it ensures your project is being managed efficiently, both in time and in workload. Time isn’t being wasted by meetings. Sprints are slick and urgent by nature and the frequency of which we hold them ensures the project stays on track. Everything remains at the forefront and nothing gets missed. Secondly, in addition to the time saved through efficiencies, clients are able to track, in real time, where we are in the sprint and what’s been actioned. Great for the client and great for us as an inbound marketing agency.
The simple reason we use sprints is because they are a working model, that really works. It is well oiled and functional with very little hassle whilst providing a structured system that we can adapt as and when. If an area needs support, the team can flex to make sure we stay on track. It also ensures all heads are involved – more thought power, if you will.
So, that’s it. That’s how we work. We sprint towards growth and we whole heartedly believe it’s better for you as a client and us as an inbound marketing agency. That’s what my second week has been focussed on.