Boost your skills with our recommended HubSpot certifications

8 minutes read
Sarah - 17.05.2023
Boost your skills with our recommended HubSpot certifications

Are you looking to boost your skills and career growth? Then, join the world in celebrating HubSpot's World Certification Week from May 15-19.

This week-long event is dedicated to professional development through HubSpot Academy and encourages everyone to take and pass their certification exams.

Between May 15-19, for every certification awarded, HubSpot will donate $5 USD to an education-focused charity, and they've pledged up to $50,000 USD! So, if you're planning on getting certified or have been considering it, not only will you be boosting your own skills, but you'll also be supporting a worthy cause.

Six & Flow will be participating on May 18th, so don't miss out on this great opportunity!

Certifications to Support your Marketing Hub Implementation

The following certifications should be completed to make your marketing team more efficient. These certifications offer insight into the HubSpot tools and how to use marketing suite within HubSpot to streamline and associate your marketing activity to drive revenue.

HubSpot Marketing Software

If you're just getting started on HubSpot's marketing platform, the HubSpot Marketing Software certification is a good place to start. This certification offers you with the knowledge foundations to understand and navigate the platform.

Take the HubSpot Marketing Software Certification

Email Marketing

Discover how to create an email marketing plan that is personable, useful, and establishes trust with your audience.

Take the HubSpot Email Marketing Certification

Understanding Lead Nurturing

Lead nurturing involves providing value to leads and customers through targeted content and communication, which helps build relationships and trust.

HubSpot Academy offers a Lead Nurturing Certification course that provides best practices for leveraging lead nurturing to drive better results.

The course covers topics such as segmentation, automation, personalisation, and more. By taking this certification course, you can learn how to create effective lead nurturing campaigns that will help you generate more leads and increase sales.

Take the lead nurturing certification

Understanding Email in HubSpot

Learn how HubSpot streamlines email marketing efforts with this certification. Discover advanced features for email creation, segmentation, automation, and reporting. Enhance your email marketing skills and optimise your campaigns.

Take the Understanding Email in HubSpot course

HubSpot Reporting and Creating Custom Reports

Data-driven decision-making is crucial for marketing success. HubSpot offers two reporting certifications that we recommend: HubSpot reporting and Creating Custom reports.

The HubSpot reporting certification course discusses data literacy, and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub.

Take the HubSpot certification course

The Custom Reports lesson is a shorter lesson that walks you through the process of creating custom reports in HubSpot.

Take the Custom Reports lesson

Using Workflows to Power Your Inbound Strategy

Automation plays a vital role in inbound marketing. With this certification, learn how to leverage workflows to streamline processes, nurture leads, and enhance overall marketing efforts. Unlock the power of automation in your inbound strategy.

Take the Using Workflows to Power Your Inbound Strategy certification

SEO I and II

HubSpot offers two courses to SEO: SEO I and SEO II. In the first certification, you'll gain an understanding of SEO fundamentals. While this course is not required as a prerequisite for SEO II, it is recommended to have foundational knowledge.

Take the HubSpot SEO I and SEO II course

General Marketing Certifications

Digital Marketing, Inbound Marketing, Contextual Marketing, and Social Media Marketing

These certifications provide a well-rounded understanding of key marketing concepts and strategies. From digital marketing fundamentals to leveraging social media platforms, these certifications help you develop a comprehensive marketing skill set.

The contextual marketing certification dives deeper into using personalisation tokens, smart content and segmenting with context in HubSpot.

Take the Digital Marketing Certification

Take the Inbound Marketing Certification

Take the Contextual Marketing Certification

Take the Social Media Marketing Certification

Revenue Operations Certifications


The RevOps certification provides a comprehensive understanding of Revenue Operations and its significance in modern businesses.

You'll learn how to align marketing, sales, and customer success functions to drive revenue growth and improve overall business performance.

This certification covers strategies for optimising processes, leveraging data and analytics, and implementing effective revenue management techniques. By earning this certification, you'll enhance your skills in driving revenue-centric strategies and contribute to the success of your organisation.

Take the RevOps certification

How to Map a Sales Process

This certification dives deep into the process of creating a structured sales process that aligns with your business goals and objectives. You'll learn how to identify key stages, define milestones, and implement best practices for each step of the sales process.

By mastering this certification, you'll be equipped with the knowledge and tools to optimize your sales operations and increase revenue.

Take the How to Map a Sales Process Certification

Sales Enablement

Sales enablement is a critical function that empowers sales teams with the right tools, content, and resources to effectively engage with prospects and close deals.

This certification provides insights into developing a sales enablement strategy, creating buyer-centric content, and implementing sales enablement technology. You'll learn how to align marketing and sales efforts, enhance collaboration, and improve sales productivity. By earning this certification, you'll become a valuable asset in enabling your sales team to achieve their targets and drive revenue growth.

Take the Sales Enablement certification

Sales Hub Implementation

Sales Hub Software

The Sales Hub Software certification provides a comprehensive understanding of HubSpot's Sales Hub and its features. You'll learn how to leverage the software to streamline your sales processes, manage your pipeline effectively, and close deals efficiently.

This certification covers topics such as contact management, deal tracking, email automation, and sales analytics. By mastering this certification, you'll be equipped with the skills to leverage Sales Hub Software to its full potential, resulting in improved sales performance and revenue growth.

Take the Sales Hub Software certification

Salesforce Integration

Salesforce Integration is a certification that explores the seamless integration between HubSpot's Sales Hub and Salesforce CRM.

You'll learn how to set up the integration, synchronise data, and leverage the combined power of both platforms to optimise your sales processes. This certification covers topics such as lead and contact syncing, deal management, activity syncing, and reporting.

By earning this certification, you'll gain the knowledge to integrate HubSpot's Sales Hub with Salesforce CRM, enabling smoother collaboration between your sales and marketing teams and enhancing your overall sales effectiveness.

Take the Salesforce integration certification

General Sales Certifications

Inbound Sales

The Inbound Sales certification focuses on adopting an inbound approach to sales that prioritises building relationships and providing value to prospects. You'll learn how to align your sales process with the inbound methodology, engage with prospects in a personalised and helpful manner, and effectively close deals.

This certification covers topics such as buyer personas, sales conversations, identifying pain points, and nurturing leads. By earning the Inbound Sales certification, you'll gain the skills needed to transform your sales approach and create meaningful connections with potential customers.

Take the Inbound Sales Certification

Frictionless Sales

The Frictionless Sales certification explores strategies for creating a seamless and enjoyable buying experience for customers. You'll learn how to remove barriers and streamline the sales process to make it frictionless and effortless for prospects.

This certification covers topics such as sales productivity, buyer enablement, personalised outreach, and post-sale customer success. By mastering the Frictionless Sales certification, you'll be able to enhance the customer experience, increase customer satisfaction, and drive repeat business and referrals.

Take the Frictionless Sales Certification

Service Hub Implementation

Service Hub Software

The Service Hub Software certification shares how to effectively use the software's features and tools to manage customer interactions, track tickets, automate processes, and measure customer success metrics.

This certification covers topics such as ticket management, knowledge base creation, customer feedback collection, and service reporting. By earning the Service Hub Software certification, you'll gain the skills necessary to implement and optimise Service Hub in your organisation, leading to improved customer support experiences and increased customer loyalty.

Take the Service Hub Software Certification

Whether you've pursued certifications related to Marketing Hub, Revenue Operations, Sales Hub, General Sales, or Service Hub, each certification equips you with valuable knowledge and skills to excel in your field. The diverse range of certifications offered by HubSpot Academy ensures that you can enhance your expertise in areas such as digital marketing, inbound sales, customer service, and more.

Now armed with these certifications, you have the opportunity to stand out from the crowd, showcase your proficiency, accelerate both your career growth and company's revenue growth. Remember to continuously apply the knowledge gained from your certifications in your day-to-day work to drive results and make a lasting impact.

Unleash the power of RevOps

Maximize revenue and sales today.

Begin experiencing faster growth by managing revenue generation cross-functionally. Download the complete guide to RevOps to learn how you can align your teams and scale revenue.

Get The Guide