Your Consolidated Tech Stack Is The Key To Revenue Growth in 2023

5 minutes read
Sarah - 20.02.2023


The next few years of your technology landscape will look dramatically different from what you have now. The fragmented nature of most tech stacks can often lead to disjointed data, inconsistent messaging, and a lack of synergy between different teams.

To achieve revenue growth in 2023, it is essential to identify areas for cost savings and tap into platforms that will allow you to achieve a greater return on investment. The time for strategising is now: new advances in cloud-native architectures are pushing the boundaries of innovation and creating opportunities "beyond just digital transformation" for companies who embrace them. Preparing today will allow you to jumpstart success tomorrow.


The Challenges of Disjointed Tech Stacks for Revenue-Generating Teams

It's easy to get caught in the loop of endless tech adoption - I mean, today, there is a tool for quite literally everything. Using "best in breed" tech stacks has its benefits. Still, as soon as you try and scale your business, you will end up with siloed data and processes that don't communicate with each other, leading to a disjointed customer experience. 

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And, not to mention the impact siloed tools can have on isolating internal knowledge... When teams are siloed into different tools, it can be difficult to collaborate and share information effectively. This can lead to duplicated efforts, wasted resources, and missed opportunities to streamline processes and improve outcomes.

You will see different naming conventions used across properties, fields and values. Over time, this will contribute to confusion and inefficiencies and impact your reporting.


Not only are organisations facing difficulties arising from disparate tech stacks, but external conditions have also forced a renewed look at how their technological infrastructure is functioning.


Environmental factors intensifying the need to consolidate

Budget cuts are a significant challenge for businesses in 2023. HubSpot reported that 53% of marketers expect their budgets to stay flat or decrease in the coming year (2023 Marketing Strategy & Trends Report). This means that businesses must be strategic in allocating resources to remain competitive. An effective tech stack helps to maximise limited resources by allowing businesses to do more with less while still delivering high-quality experiences.

At the same time, buyers are becoming more impatient and discerning regarding the products and services they purchase. They expect a seamless experience across all channels and personalised content tailored specifically to them. To meet these expectations, businesses' tech stack must efficiently collect customer data and offer the means for personalised interactions throughout the buying process.

Finally, channels are becoming increasingly saturated with competitors vying for attention from potential customers — Finding ways to stick out from the crowd has never been more critical.

HubSpot's all-in-one platform

Let's take a closer at how HubSpot can help you drive revenue growth by reducing your total cost of ownership and helping drive quicker ROI.

Marketing Hub

With Marketing Hub, marketing teams can reach out to potential customers and clients at the right time and in their preferred way. When data is collected from a consolidated platform, You'll gather deep contextual data to precisely deliver aligned, tailored content to meet your target audience's needs.

For example, Momentive (formally Survey Monkey) consolidated their website forms by 90% and lead qualifying processes by 90% using HubSpot.

Momentive was using a legacy marketing system and as a result, had an excess of different forms on its website. As a result, inconsistent field properties and values were collected, making reporting on ROI complex. By moving to HubSpot Marketing Hub Enterprise, Momentive streamlined its processes and gathered a single source of truth.

What does this mean for the future? With better data, Momentive can use hyper-personalised segmentation and messaging.

Marketing Hub + Sales Hub

Marketing Hub and Sales Hub offer automation features and functionality to align teams at scale. You want your teams to focus on revenue-generating activities - not, maintenance.

To scale faster, you need to streamline your systems, reduce your total cost of ownership, and make it easier for sellers to sell. An optimised tech stack can help by eliminating manual and redundant processes, providing a single source of truth for customer data, and consolidating disparate products into one unified platform. This will reduce costs, make the sales process more efficient, and gain invaluable insights about your customers.

What can you achieve with HubSpot?

We've been building a HubSpot Training Playlist for anyone looking to learn more about how to use HubSpot's tools. From A/B testing best practices to using smart content in emails and landing pages, this playlist provides comprehensive tutorials on how to get the most out of HubSpot.

Consolidating your tech stack on a unified platform like HubSpot has the potential to improve ROI significantly. Businesses can enjoy increased efficiency and better management by streamlining processes, consolidating disparate products, and utilizing a single source of truth for customer data. This will eliminate manual and redundant processes, lowering the total cost of ownership and gaining invaluable insights into customers’ behaviour. Moreover, HubSpot’s all-in-one platform provides an easy-to-use interface for powerful lead scoring, predictive intelligence, and automatic follow-ups that can help generate more effective revenue and unlock growth opportunities in 2023.

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