Paid advertising is fundamental for any B2B Business. It is a catalyst for any brand to amplify awareness and align with their long term goals but if you are going to deliver better results, quality leads with workable CPL, you need to change your approach. You'll need a great strategy to deliver your desired results. Your business goals should be centered within your paid media strategy.
We all know that PPC and paid social are massively important for any business, but if we are being honest, paid methods in B2B lag behind when it comes to B2C approaches. This is the nature of the beast in a lot of ways. Selling an enterprise SaSS solution isn’t simple, but an overreliance on PPC and sponsored posts on FB and Linkedin is killing performance. With new methods such as conversational ads coming on in leaps and bounds, there are better ways to use paid ads to deliver customer-centric marketing across the funnel. We work with you to create and manage an effective paid campaign.
Six and Flow has been a great partnership for us. They are experts at inbound lead generation and put together a winning strategy for us to drum up product interest in new markets. They are always thoughtful with suggestions, quick with implementation, and prepared to do what it takes to help us meet our business goals. We are a very happy customer.
We switched to Six & Flow about a year ago and I wish we had done it sooner. They are leaps and bounds ahead of any other digital agency I have worked with and they are modernizing our approach to inbound marketing. They have helped us with chat bots, blogs, social media, paid media, and lead generation, and we are growing in every one of these areas. They provide measurable results on performance and I am confident in the ROI we spend with them.
Excellent from start to finish. The process from onboarding with Six & Flow all the way through to campaign analysis and future recommendations couldn't have been easier. Their knowledge and expertise helped us drive a hugely successful net new business campaign, providing us with a significant pipeline for our sales team to follow up on. The team were excellent throughout, providing suggestions and solutions to help us overcome numerous challenges that could have derailed the campaign. The team successfully brought our sales & marketing team closer together, ensuring we got the most from all available resources. Massive thanks to Charlotte, Kate, Alice, Adam, Andy, Daryl and the whole team for making the whole campaign so efficient and effective. Would definitely recommend!
We’d love to learn more about what’s brought you to the Six & Flow website. If you’re interested in learning more about how we can potentially help you and your organisation, get in touch.