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Sales Comparison Tool

Are you trying to scale your sales to the next level? Knowing where you stand is the first step to making improvements.

Use our free Sales Comparison Tool to compare your current sales strategy against industry standards. It takes minutes to complete and could change the way you do business in 2021 and beyond.

Start using this tool
Dave Bywater | Business Development Manager | Six & Flow
Dave Bywater | Business Development Manager | Six & Flow
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Why use this tool?

One of the key challenges for your business is to understand how your marketing performance stacks up, where your growth should come from, and what type of investments you need to make. This is why we’ve built this free tool to help you understand where to direct that focus.

This tool is designed to help you better understand your growth strategy; create useful reports; compare against industry standards.

Sales Tool Screen Shot 2 | Six & Flow
Sales Tool Screen Shot | Six & Flow
Charlotte Smith | Growth Director | Six & Flow
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Let's get started

Company as a whole

Please answer all questions before moving onto the next section.

1.

Do you think your company has a well defined delivery strategy that runs consistant throughout your marketing, sales and customer service functions?

2.

If a customer asked a difficult question about your business and its pricing, could every member of your team answer it?

3.

Can your entire team currently access a well documented list of answers to 'frequently asked questions' your customer might ask before buying?

4.

Are all your team comfortable answering questions such as “How much do your services cost?” and “How do you compare to the competition?”

How well does your company focus on customer needs?

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In this section, we want to assess how you view, use and manage video in your current sales process. Video is a great way to attract, engage and delight your ideal buying persona. But video doesn’t just add value to your top funnel prospects, it’s also a powerful tool to add to your customer service function. Are you missing out by not using it?

Site content and UX

Please answer all questions before moving onto the next section.

1.

Do you have a section on your site clearly explaining who your services are a good fit for?

2.

Is the content on your site informative and easy to find?

3.

When it comes to trying new things on our website, our company is:

How user friendly is your website?

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Attracting prospects to your website is one thing. But convincing them to take action? That’s another story. Conversational sales tools are an effective way to engage, direct and qualify visitors to your site and an easy way to automate your customer service function.

Content and social

Please answer all questions before moving onto the next section.

1.

Do you have a content mission statement that people within your company can easily recite?

2.

Do you have a set of well-researched and documented buying personas unique to your service?

3.

Roughly, how many pieces of sales and/or marketing content have you posted to your website over the past 12 months? E.g., blog articles, white-papers, case studies, guides, templates, reports, or pricing guides.

4.

We actively use customer feedback and marketing insights learnt from our own paid media and SEO tools to support our content:

5.

Do you have a team member whose sole responsibility is to manage your content marketing?

6.

How likely is it your company will increase investment (time, effort or money) in inbound and/or content marketing within the next 12 months?

7.

How many pages on your website generate more than 100 page views per month from traffic via search engines?

8.

How many channels do you use to post your content?

How effective is your current content strategy

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How much time do your sales reps spend actually selling? It’s probably less than you think. In this section, we want to see where you can improve your current prospect conversion rates through a mixture of efficient sales process automation and useful sales enablement tools.

Conversational

Please answer all questions before moving onto the next section.

1.

Do you currently have chatbots on your most important website pages?

2.

Are your chatbots scripted with different messaging depending on the visitor?

3.

How much of your pipeline is attributable to conversational marketing?

4.

Do you regularly review your chatbot scripts and drop off points in conversations?

Are you benefitting from conversational marketing?

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How can you decide where you need to improve if you don’t know where you are? Accurate, fully customizable reporting is a cornerstone of any organisation looking to grow. In this section, we want to see how effective your current reporting system is and if it can give you a detailed overview of your entire business in just a few short clicks.

Video Content

Please answer all questions before moving onto the next section.

1.

How many videos has your company posted on your website in the last 12 months?

2.

Do you have specifically scripted videos on your most important website pages?

3.

Do you have at least one video on your website that answers the top five to ten questions potential customers might ask before buying from you?

4.

Do you put videos next to forms on landing and website pages to help visitors feel more secure in their decision to submit their contact information?

5.

Do you have a videographer or someone who is comfortable in several aspects of video production on your team?

Are you using video in your current sales proccess?

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Your salespeople are the growth engine of your business. You want to ensure your best reps spend their time selling, not performing sales administration. In this section, we want to explore how effective your current sales process is in converting prospects at a rate required for you to grow your business.

Sales Enablement

Please answer all questions before moving onto the next section.

1.

Are your sales team skilled in social research, video prospecting and using the content and videos published on your website to close deals?

2.

Are your sales reps using video during the sales process? E.g., video chat for meetings, personalised videos in follow-up or prospecting emails and email signatures.

3.

Are your sales reps using admin saving tools such as calendar meeting links, email nurturing sequences or sales templates?

4.

How effective are your sales team at performing sales admin - such as filling in required data forms, logging activity or documenting quotes?

What parts of your sales process could be improved?

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You want your sellers to be selling and not spending valuable talk time performing admin or weeding through unqualified leads. In this section, we want to find out if your sales team are using social, video and other automations effectively in the sales process.

Paid Media

Please answer all questions before moving onto the next section.

1.

Are you using paid media?

2.

Do you have a firm grasp of who your customers are and what channels they use to research before buying?

3.

Do you have full tracking aligned to a wider set of success metrics?

4.

Can you quickly tell key stakeholders what the ROI from your paid activity is?

5.

What channels have you tried previously?

6.

How much of your pipeline is attributable to paid media marketing?

7.

Are you able to attribute conversions back to their traffic source?

Are you certain your paid media campaigns are effective?

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Done well, Paid Media is a huge boost to your sales campaigns and will help grow your business. In this section, we want to find out if your paid activity is effective and if you can communicate this to key stakeholders.

CRM and Tracking Questions

Please answer all questions before moving onto the next section.

1.

How well integrated are your sales and marketing functions at present?

2.

Are you actively and clearly tracking the financial ROI of your digital sales and marketing efforts?

3.

Do you have an integrated and customised CRM that your entire team can comfortably use?

4.

Does your CRM have custom reports for all key stakeholders within the business?

5.

If your “data/CRM champion” were to go on holiday for 2-3 weeks, would everyone on your team be able to navigate the system?

6.

Are your team members able to find and manipulate data independently and present their findings with minimum effort?

Is your CRM and Reporting holding you back?

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A well organised and effective CRM is fundamental to the success of your company. In this section, we want to discover if you're using a well oiled CRM to full effect.

Get your results emailed to you.

Check out your results!

Each section below displays your results and provides a recommendation for what you need to do next alongside downloadable guides.

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Company as a whole

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Site content and UX

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Content and social

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Conversational

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Video Content

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Sales Enablement

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Paid Media

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CRM and Tracking Questions

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Let's discuss your results

If you would like to discuss your results with the team and see how you can improve in any of the specified areas please get in touch.

Chat with us