Sold a Dream, Deployed a Disappointment
The 4 lies behind most AI strategies
Live Webinar | Hosted by Six & Flow & Talkdesk Tuesday 30th June - 2pm GMT | 10am EST
78% of organisations use AI. Only 6% are seeing real business impact.
Between us, we've been inside hundreds of AI strategies - implementations, deployments, boardroom conversations, and post-mortems.
The tools change. The budgets change. The lies stay the same:
- The demo worked, so the deployment will too
- Our data is AI-ready
- AI will handle it - we can reduce the team
- Once it's live, the hard work is done
No demos. No vendor spin. No slides full of features. Just the uncomfortable truth behind the most expensive mistakes.
Who This Is For?
This session is for senior leaders who have approved AI budgets, sat through the pitches, and are still waiting for the commercial impact to show up. If you're somewhere between AI curiosity and AI frustration, this is the conversation you haven't been able to have yet.
If you're responsible for revenue, customer experience, operations, or the teams delivering them and AI is supposed to be making your life easier but mostly isn't - this session is for you.
What You’ll Learn.
1. Spot the warning signs
Know where AI deployments actually break down before you're already six months in and wondering what went wrong.
2. Ask the right questions on data
Understand what data readiness really means in practice and what needs to be true before any AI project gets signed off.
3. Navigate the team question honestly
Get a clear view of how AI is reshaping team structures and what the businesses handling it well are doing differently.
4. Move from experimentation to impact
Learn what it actually takes to go from scattered AI tools to something that generates measurable commercial return.
5. Turn adoption into commercial impact
Connect AI implementation directly to revenue, margin, and customer outcomes, not just operational efficiency metrics nobody acts on.
Hosted By
Tom Watson
Senior Account Executive, Six & Flow
Panel
Rich Wood
Global CEO, Six & Flow
Pedro Andrade
VP of AI, Talkdesk
Format
This session is a live panel discussion with open Q&A — no slides, no demos, no prepared answers. Pedro Andrade and Rich Wood, will speak openly about what they've seen work, what hasn't, and why. Expect a direct, unfiltered conversation with space for the questions you actually want to ask.
Date
Tuesday 30th June - 2pm GMT | 10am EST
Continue the Conversation
This webinar is part of a curated series of conversations with senior revenue and customer leaders.
Following the session, a select group of attendees will be invited to join private, in-person dinners and roundtables across:
London
Manchester
Toronto
Amsterdam
These sessions are intentionally small and invite-only — designed to bring together senior leaders for open, peer-level discussion around revenue, customer experience and AI adoption.
From there, a limited number of organisations will be invited into more focused, hands-on working sessions.
These intimate sessions are invitation-only and designed for strategic peer-level conversation
From there, selected organisations will be invited into hands-on revenue workshops.