Turning Customer Conversations into Revenue with AI
From experimentation to real adoption across the customer journey
Live Webinar | Hosted by Six & Flow, Hubspot & Talkdesk
Thursday - 30th April 2026 @3pm GMT
Your pipeline isn’t broken. Your visibility, velocity and decision-making probably are.
AI is dominating boardroom conversation - but for most organisations, adoption across the customer journey is still fragmented, experimental, or unclear.
This session is different.
We’ll explore how leading teams are using AI to:
- Improve visibility across the customer journey
- Drive stronger commercial performance
- Connect CRM and customer conversation data
- Reduce inefficiencies and silos
- Move from experimentation to scalable adoption
If turning AI into real commercial impact matters to your business in 2026, this session is for you.
Who This Is For?
This session is designed for senior leaders across revenue, sales, and customer operations
If you’re dealing with inconsistent forecasts, slow-moving deals, limited visibility across your CRM, or too much manual effort to understand performance, this session will be directly relevant.
It’s particularly relevant for those actively thinking about how AI should be applied across the customer journey — not just as a tool or experiment, but as a strategic lever to drive revenue, improve efficiency, and enhance customer experience at scale.
What You’ll Learn.
1. Where to Start with AI
How to identify the highest-value starting points for AI adoption across sales, service, customer experience and operational workflows.
2. What Real AI Adoption Looks Like
What separates meaningful AI strategy from disconnected pilots, and how leading organisations turn experimentation into operational value.
4. Where AI drives commercial value
How AI can improve visibility, decision-making, customer interactions and commercial performance across the customer journey.
5. The Biggest risks and mistakes to avoid
Which parts of the customer journey and revenue stack should remain platform-led, and where edge experimentation with AI can create competitive advantage.
6. How to evaluate AI properly
What leaders should look for before investing in AI solutions — and how to assess whether something is genuinely valuable, scalable and commercially viable.
Hosted By
Tom Watson
Senior Account Executive, Six & Flow
Panel
Rich Wood
Global CEO, Six & Flow
Garry Ovenell
VP, Solution Engineering - International, Talkdesk
Brittany Murchison
Senior Director, Product Marketing AI & Pricing, HubSpot
Format
This session will be run as a live panel discussion with open Q&A, bringing together perspectives across CRM, customer experience, revenue operations and AI implementation. You need structural change, not more dashboards. This session will give you a practical framework you can apply immediately.
Date
Thursday - 30th April 2026 @3pm
Continue the Conversation
This webinar is part of a curated series of conversations with senior revenue and customer leaders.
Following the session, a select group of attendees will be invited to join private, in-person dinners and roundtables across:
London
Manchester
Toronto
These sessions are intentionally small and invite-only — designed to bring together senior leaders for open, peer-level discussion around revenue, customer experience and AI adoption.
From there, a limited number of organisations will be invited into more focused, hands-on working sessions.
These intimate sessions are invitation-only and designed for strategic peer-level conversation
From there, selected organisations will be invited into hands-on revenue workshops.