HubSpot for Nonprofits.

A Step-by-Step Guide to Smarter Donor Management

When donor data is scattered across spreadsheets and fragmented tools, delivering personalised donor experiences becomes challenging.

This guide walks you through the entire donor journey and shows how HubSpot’s AI-powered customer platform helps you centralise data, automate outreach, and build lasting relationships that drive impact.

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What's in this guide

HubSpot for Nonprofits - Key HubSpot Tools

HubSpot Donor Management

Learn how HubSpot's AI-Powered Smart CRM, combined with Marketing, Sales, and Service Hubs, work together to help you attract, engage, and retain donors.

HubSpot for Nonprofits - Donor Journey Mapping

Mapping the Donor Journey

From acquisition to advocacy, this guide shows you how to deliver personalised experiences at every stage of the donor journey using the Bowtie framework.

HubSpot for Nonprofits - Integrated Ecosystem

An Integrated Ecosystem

With hundreds of app integrations, HubSpot empowers nonprofits to create a connected tech stack that ensures clean data flow and provides a 360° view of each donor's journey.

HubSpot for Nonprofits - Smarter Fundraising

Smarter Fundraising with HubSpot

HubSpot’s customer platform helps nonprofits fundraise better, retain donors longer, and stay focused on their mission, not manual tasks.

Here’s how HubSpot enables smarter fundraising:

Unify donor, volunteer, partner, and grant information in one AI-powered CRM.
Trigger timely, personalised emails and content based on supporter behaviour.
Track every gift or grant in custom pipelines with automated follow-ups and prospecting tools
Enhance donor onboarding & support.
Prove impact with HubSpot reporting and analytics.

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HubSpot Tools that Power Nonprofit Growth

From building donor pipelines to automating outreach and tracking impact, HubSpot brings everything into one place. These powerful tools help nonprofits work smarter, personalise engagement, and drive lasting supporter relationships.

A unified CRM that centralises donor data across marketing, sales, and service.

All-in-one platform to automate outreach via email, social, and track campaign performance.

Create, personlise, and manage content across the donor journey.

Manage donor pipelines, automate follow-ups, and track fundraising progress.

Enhance support with ticketing systems, live chat, and feedback tools.

Automate tasks, send personalised outreach, and enrich supporter data leveraging AI.

What can HubSpot do for Nonprofits

Looking to personalise engagement, boost retention, and maximise impact?

This guide maps every stage of the supporter journey to help you create more connected donor experiences.

Inside, you’ll learn how to:

Centralise donor data and achieve 360° visibility
Automate personalised outreach using AI
Build smarter campaigns and donor pipelines
Track impact with real-time reporting and insights

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How The Canadian Red Cross Improved Donor Journeys with HubSpot

Discover how the Canadian Red Cross transformed its donor experience with a tailored HubSpot implementation.

Facing the challenge of managing fragmented data and disconnected touchpoints, the organisation partnered with Six & Flow to unify its systems, streamline donor journeys, and gain deeper insights.

This case study explores the strategy, execution, and impact behind their digital transformation.

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