Why HubSpot should be your go-to RevOps toolRevenue operations (or RevOps) is all about removing the siloed approach that separates teams...
A typical CMS can be a major headache for your IT team.
The amount of maintenance and security issues involved in running a website today usually means your IT team has to focus an inordinate amount of time just maintaining what you've got.
You add more platforms and systems, the IT team has to maintain and fix them.
Eventually you end up with a massive, clunky juggernaut that involves a high level of maintenance and manual security updates just to keep the website going.
Not to improve the website. Just to keep it going.
Or, just watch this and let Luke tell you himself:
This is why the release of HubSpot's CMS Hub has been such a big deal for marketing, sales and development, because it is designed to take this maintenance work off the plate of your IT teams and developers, and let them get on with more important things.
Like improving your website.
Here, we take a look at some of the key developments and security features in HubSpot's CMS and run through how they can help you build a better, more compliant website, without giving your development team the usual headaches.
People are really bad at passwords.
Either they try and use different ones, end up forgetting which one they've used for which website or app about five minutes later, and wind up bothering IT to reset it for them.
Or, they use the same one for everything, putting a Grand Canyon sized security hole in your website.
Single Sign-On, as the name suggests, gives your team one account to use across all your systems.
From a security standpoint it means there are fewer passwords floating around for hackers to latch onto, and from a user perspective it means your IT team won't have to deal with as many requests to change passwords.
This, coupled with advanced two factor authentication and better password protection features in HubSpot CMS Hub, means your website will be more secure and compliant.
Another headache CMS Hub takes away is the possibility of teams messing up parts of the website they have nothing to do with, by improving user management control.
CMS Hub makes it possible to govern your website at scale by setting up content partitioning and hierarchical teams, meaning people only have access to the content that is relevant to their job.
As in Sales can only access Sales content, Marketing can only access Marketing content, and so on.
It basically means no more panicked calls from someone in sales who just accidentally broke a product page on your website.
Along with HubSpot Asset Marketplace, it also means users can only choose from a selected, approved crop of modules, themes and templates that match your brand - rather than risk them going rogue by choosing with a plugin they've just decided to use.
For times when you do need some transparency, HubSpot CMS Hub lets you access comprehensive logs of who did what and where they did it across your entire website.
This isn't to put blame on people, but it does make it easier to identify problems and rollback changes that shouldn't have been made.
In a world where online scams are big business and the cost of being a data breach victim is enough to make your eyes water, you need to make sure your web security is as tight as it can be.
This is one of the reasons HubSpot CMS can be such a benefit, because it comes with the high level of security and support you need built in, whether you're mid-sized company in the process of scaling, or are already a bigger enterprise.
This includes a firewall and machine learning algorithm in the background that constantly checks for anything happening on your website that shouldn't be happening.
SSL certificates, around the clock security and threat monitoring, permissions and audit logging from a team behind the scenes also form part of CMS Hub.
The best bit is, all this happens automatically, in the background, without you ever having to think about it.
If you add a new domain or subdomain to your portal (something else HubSpot CMS makes a whole lot easier) the SSL provisioning kicks in automatically so you don't have to go look for a certificate provider and download a bunch of keys.
There's also the fact that CMS Hub is a closed system.
Unlike open-source systems you don't have to be concerned about getting caught out by a patch you forgot to install, or an update you hadn't realised needed confirming.
HubSpot does it all for you.
Because you're getting all your assets from the HubSpot Marketplace you can also be sure that it has gone through rigorous testing and has been approved as secure.
Unlike installing a plugin from an open source marketplace and figuring out later it's got a load of security holes in it.
For both the HubSpot CRM and CMS, you can be confident knowing that data is backed up and distributed across multiple data centres and all their services have multiple failover instances to prevent outage from single points of failure.
Your site and your data are protected by enterprise-grade firewalling, routing, intrusion prevention and behaviour analytics capabilities designed to protect the infrastructure and thwart attacks.
With their CMS Hub, HubSpot have been able to move web design on from a clunky, developer necessary process, to a process that allows marketers to more easily make edits, add pages and work with templates (basically do their job) without the need to ask a developer for help changing everything.
Developers can be freed up from the maintenance tasks they've been stuck with to build and design more complex systems for your site that add value and improve the user experience.
And it does this while ensuring your site stays secure automatically.
Still need more information on web development using HubSpot?
Download our free guide to building websites using Growth Driven Design and see how web builds can not only be completed quicker than you think, but cheaper.
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