Comparing HubSpot and SAP: Which Solution is Right for You?

10 minutes read
Sarah - 12.07.2023
Comparing HubSpot and SAP: Which Solution is Right for You?

When it comes to managing your business operations, having the right software solution can make all the difference. In today's digital age, two names that often come up in discussions are HubSpot and SAP. These two platforms offer a wide range of features and capabilities to help businesses grow and thrive. But how do they stack up against each other? In this article, we will compare HubSpot and SAP to help you determine which solution is right for you.

Understanding HubSpot and SAP

In today's digital age, businesses are constantly seeking ways to streamline their operations and improve efficiency. Two popular software platforms that cater to these needs are HubSpot and SAP. Let's take a closer look at each of these platforms and understand their functionalities.

What is HubSpot?

HubSpot is not just your average customer relationship management (CRM) software. It is a comprehensive platform that encompasses CRM, marketing, and sales automation tools. With HubSpot, businesses can manage their sales pipeline, create targeted marketing campaigns, and provide exceptional customer service.

One of the key features of HubSpot is its user-friendly interface. It is designed to be intuitive and easy to navigate, allowing businesses to quickly adapt to the platform and start reaping its benefits. The robust feature set of HubSpot includes contact management, lead tracking, email marketing, social media management, and analytics.

Using HubSpot's CRM, businesses can store and organise all their customer data in one central location. This enables them to have a unified view of their customers and gain valuable insights into their behaviour and preferences. With this information at hand, businesses can personalise their marketing efforts and deliver a more targeted and engaging experience to their customers.

Furthermore, HubSpot's marketing tools allow businesses to create and execute effective marketing campaigns. From email marketing to social media management, businesses can leverage these tools to reach their target audience and generate leads. The platform also offers advanced analytics capabilities, enabling businesses to measure the success of their marketing efforts and make data-driven decisions.

HubSpot's commitment to exceptional customer service is evident through its customer support and training resources. The platform provides extensive documentation, online courses, and a vibrant community where users can seek help and share best practices.

What is SAP?

SAP is an enterprise resource planning (ERP) software. SAP offers a wide range of modules that cover various departments within a company, including finance, human resources, supply chain management, and more.

One of the key strengths of SAP is its ability to streamline processes and provide real-time insights. By integrating various modules, SAP enables businesses to automate and optimise their operations, resulting in increased efficiency and reduced costs. For example, the finance module allows businesses to manage their financial transactions, budgeting, and reporting in a centralised manner.

The human resources module of SAP helps businesses manage their workforce effectively. From recruitment and onboarding to performance management and training, SAP provides a comprehensive solution to meet the HR needs of large organisations. This module also offers features such as employee self-service portals and payroll management.

In addition to finance and HR, SAP offers modules for supply chain management, procurement, sales, and customer service. These modules integrate seamlessly with each other, allowing businesses to have a holistic view of their operations and make informed decisions.

SAP's real-time analytics capabilities enable businesses to gain insights into their operations as they happen. This empowers decision-makers to identify trends, spot bottlenecks, and take corrective actions promptly. With SAP, businesses can leverage data-driven insights to optimise their processes and drive growth.

Moreover, SAP's scalability makes it an ideal choice for organisations that anticipate future growth. The platform can handle large volumes of data and accommodate the needs of expanding businesses. Furthermore, SAP offers extensive customisation options, allowing businesses to tailor the software to their specific requirements.

Lastly, SAP provides comprehensive support and training resources to help organisations maximise the value of their investment. From implementation services to ongoing support, businesses can rely on SAP's expertise to ensure a smooth and successful adoption of the software.


Benefits of HubSpot


Comparing Features of HubSpot and SAP

HubSpot's Main Features

HubSpot offers a host of features designed to help businesses attract, engage, and delight their customers. One of its standout features is the marketing automation tool, which allows businesses to automate repetitive marketing tasks and nurture leads throughout the customer journey. HubSpot also provides a robust CRM system that gives businesses a 360-degree view of their customers, enabling personalization and better customer service


Features of HubSpot's Sales Hub

Sales Hub, an integral part of HubSpot's CRM, equips sales teams with efficient tools to boost productivity and increase sales. Among its notable features are custom sales objects, powerful sales analytics, CPQ tools, and more.


Ease of Use and Flexibility

HubSpot places a strong emphasis on simplicity and ease of use. Its intuitive interface allows administrators, sales staff, managers, and executives to navigate the system effortlessly. The self-explanatory setup ensures that minimal time and resources are spent on training or hiring additional personnel. Additionally, HubSpot offers user-defined objects, enabling flexible customisation of the Enterprise Sales CRM to align with your specific requirements.


Scalability and Support

One of HubSpot's key strengths is its ability to support businesses of all sizes. With flexible data structures and custom objects, you can adapt your interface to your business as it scales.


SAP's Main Features

SAP CRM is part of the SAP Business Suite and offers extensive marketing functionalities. It enables the implementation of customer-specific business processes, integrating them with other SAP or third-party systems.

Overview of SAP Sales Cloud

Similar to HubSpot, the SAP Sales Cloud is designed to manage customer data and derive actionable insights. It offers different implementations such as telesales, enterprise sales, e-selling, and field sales. In addition to standard CRM features, SAP CRM utilises in-memory technologies and leverages big data to enable context-related and personalised customer interactions.

Pricing Comparison

When comparing the pricing structures of HubSpot and SAP CRM, it is essential to consider the total cost of ownership rather than just the initial list price. HubSpot provides clear pricing with options such as Starter (for 2 users), Professional (for 5 users), and Enterprise (for 10 users). Additional licenses can be purchased as needed. On the other hand, SAP CRM offers individualised pricing based on specific company requirements, which can be obtained through a request.

Ease of Use and Complexity

HubSpot's user-friendly approach stands out, with its intuitive interface consistently receiving positive feedback from users. The platform simplifies data handling, analysis, and automation, empowering users to efficiently execute sales strategies. In contrast, SAP CRM offers extensive configurability and numerous interfaces, which can lead to increased complexity. Employing the system may require specialised knowledge and training, particularly for those new to SAP.

Performance and Features

HubSpot excels in providing a combination of efficiency and ease of use. Sales Hub offers an array of functions, including contact management, sales analytics, sales automation, and pipeline management. These features cater to the needs of medium-sized B2B companies, corporations, and start-ups alike, enabling effective sales optimization.

SAP CRM also offers essential CRM functionalities and distinguishes itself with its utilisation of in-memory technology and insights derived from big data. The platform enables context-related and personalised customer interactions, making it a suitable choice for businesses that prioritise leveraging data-driven insights.


All-in-One Platform and Customisation

HubSpot emphasises the development and integration of its CRM with associated sales, marketing, and service suites. The unified approach ensures seamless data integration, reporting, and a consistent user experience. Similarly, SAP CRM offers a uniform user experience and the ability to implement four complementary CRM components for expanded customer relationship management. Additionally, both platforms support customisation to cater to individual business requirements.


Integrations and Add-Ons

HubSpot's App Marketplace provides a wide range of third-party programs that seamlessly integrate with the CRM. This integration enables enhanced performance, ease of use, and quality. With over 500 apps and integrations available, businesses can easily install or configure additional tools to meet specific needs.

Similarly, SAP CRM offers numerous interfaces and allows for extensive configuration options. However, it is important to note that the system's high configurability may introduce complexities and may require external expertise for optimal utilization.


Benefits of HubSpot


Pros and Cons of HubSpot and SAP

Advantages of Using HubSpot

One of the biggest advantages of HubSpot is its user-friendly interface and ease of use. The platform is designed to be intuitive, allowing businesses to quickly get up and running with their marketing and CRM efforts. HubSpot also offers excellent customer support and a vast community of users, making it easy to find help and guidance when needed.

Another advantage of HubSpot is its affordability. The platform's pricing plans are flexible and can be tailored to suit various budgets, making it accessible to businesses of all sizes. Additionally, HubSpot's all-in-one approach eliminates the need for multiple tools and integrations, saving businesses time and effort.

Disadvantages of Using HubSpot

While HubSpot offers a wide range of features, some users may find that certain functionalities are not as advanced as dedicated tools in the market. It does not offer the same level of complexity and customisation options as SAP, and this is by design.

HubSpot is primarily focused on providing a user-friendly and intuitive interface, making it easy for businesses to adopt and navigate the platform. While this simplicity is a strength for many users, businesses with more complex operations or specific requirements may find that HubSpot's functionality is not as robust as they need.

For example, if a business requires highly advanced financial reporting capabilities or intricate supply chain management features, they may need a more specialised tool like SAP. While HubSpot's reporting and analytics features are comprehensive, they may not offer the same level of depth and customisation that SAP provides.

Instead, HubSpot aims to provide a user-friendly and affordable solution for small to medium-sized businesses, focusing on marketing and CRM functionalities. They are able to compete with SAP's reporting capabilities through their extensive app market place. 

Advantages of Using SAP

SAP's biggest advantage lies in its ability to handle complex operations and provide end-to-end visibility into a business's processes. The platform's powerful reporting and analytics capabilities enable businesses to identify trends, spot opportunities, and optimise their operations. SAP's scalability is also a significant advantage, as it can accommodate the needs of growing organizations.

Moreover, SAP's extensive ecosystem of partners and third-party applications allows businesses to extend the platform's functionality and tailor it to their unique requirements. With a vast network of experts and consultants, businesses can receive the support and guidance needed to make the most of SAP's capabilities.

Disadvantages of Using SAP

One of the biggest challenges of using SAP is the complexity of implementation and customisation. Due to its enterprise focus, SAP requires significant planning, resources, and expertise to set up and configure correctly. The implementation process can be time-consuming and costly, requiring businesses to carefully consider whether they have the resources available.

Additionally, SAP's licensing and pricing structure can be overwhelming for some businesses, especially small and medium-sized enterprises. The cost of implementing and maintaining SAP can be substantial, and businesses need to carefully evaluate the return on investment before committing to the platform.

User Experience: HubSpot vs SAP

HubSpot User Experience

HubSpot's user experience is often praised for its simplicity and ease of use. The platform's intuitive interface makes it easy for users to navigate and access the features they need. HubSpot's drag-and-drop functionality allows users to create content and campaigns without the need for coding or technical skills.

HubSpot also offers personalised onboarding and training resources, ensuring that users can make the most of the platform from day one. The platform's responsive design enables users to access HubSpot on any device, whether it's a desktop computer, laptop, or mobile device.

SAP User Experience

SAP's user experience has come a long way in recent years. The platform has made significant improvements to its interface, making it more modern and user-friendly. SAP's Fiori design principles ensure that users have a consistent and intuitive experience across different devices and modules.

However, SAP's user experience can still be overwhelming for users who are not familiar with the platform. The extensive functionality and customisation options can sometimes lead to a steep learning curve. Businesses considering SAP should factor in the time and resources needed for training and user adoption.

What can HubSpot do for you

The #1 CRM for usability & adoption.

HubSpot is a powerful tool. With everything located in the same interface, your HubSpot CRM is no longer a sales tool. It’s a business tool. 

See why HubSpot works