What is HubSpot
In short, HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers.
It does this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place. This includes content creation, social media sharing, workflow automation, lead capture, customer relationship management, sales pipeline mapping and performance tracking.
As a result, companies are better equipped to manage sales and marketing activities efficiently, and leads can be nurtured through the buyer's journey effortlessly. No more siloed information, no more misaligned departments. Everything happens in one place.