In short, HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers.
It does this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place. This includes content creation, social media sharing, workflow automation, lead capture, customer relationship management, sales pipeline mapping and performance tracking.
As a result, companies are better equipped to manage sales and marketing activities efficiently, and leads can be nurtured through the buyer's journey effortlessly. No more siloed information, no more misaligned departments. Everything happens in one place.
HubSpot provides the tools to build websites, publish content, manage social media, send emails, automate lead nurturing workflows and more - all in one place, on one platform.
Sales and marketing alignment is a real possibility thanks to HubSpot's CRM, which offers a range of sales tools and enables closed-loop reporting from new lead to customer or evangelist.
75+ integration partners are working with HubSpot to offer users a seamless experience. From Shopify and Slack to Surveymonkey, app integration is easy.
150+ HubSpot User Groups (HUGs for short) run around the globe. These communities give you the chance to learn about inbound marketing best practices and meet fellow HubSpotters.
HubSpot Academy offers online training through courses, projects, certifications and software training. Whether you're an inbound novice or an expert, HubSpot can help you improve.
Keen to keep up with all the developments in the inbound world? HubSpot even runs an annual conference, which encompasses educational seminars and workshops led by world-renowned experts in their fields.
Created by Brian Halligan and Dharmesh Shah in 2006, HubSpot’s offering has grown over the last decade or so. Both founders are big believers in continual improvement, so HubSpot benefits from regular updates and additions to its offering, keeping up with fast-changing marketing trends.
With all of these changes, it's easy to get overwhelmed - but don't worry. HubSpot focuses on educating clients to utilise the platform to its full potential. The training academy is full of helpful videos, guides and certifications which can improve your practical knowledge, while the team also provides great customer support on an ongoing basis. HubSpot's voracious appetite for sharing knowledge culminates in the annual INBOUND conference held in Boston, the company's birthplace.
Inbound works best when everything’s connected. Sales and marketing departments work best when their activities are aligned.
While inbound marketing and sales can be performed using a Frankenstein mix of WordPress, Hootsuite, Moz, Google Analytics, Outlook, personal diaries and a lot of post-it notes, this is often inefficient and exhausting. Winging your way through an inbound marketing campaign can also put you at risk of missing what’s working and what isn’t.
Crucially, HubSpot provides teams with a single platform which brings together everything they do. By managing all elements of your inbound marketing through HubSpot, it’s also easy to see every part of the lead generation, nurturing and conversion process in action.
Say a lead sees one of your tweets, follows the link to a blog, browses your website, clicks a call to action, fills in a download form and then opens the email you send in response. HubSpot can give you visibility over each and every step of this process.
Being a HubSpot partner agency involves far more than simply repping the software and sticking a badge on our site. We are proud to be a HubSpot certified trainer agency, the leader of the Leeds HubSpot User Group (or HUG for short) and a passionate user of the platform ourselves.
Our team uses HubSpot every day, whether we're building websites, creating content, managing social media activity or supporting sales activities. We are experts on using the platform, and we test every HubSpot tool within our agency before rolling it out to customers.
As a result, customers can rest assured that we not only have their best interests at heart. We also really believe in the software.