Why use HubSpot
HubSpot is a powerful tool built for your marketing, sales, service, and operations teams.
It’s a tool that your entire team can use and navigate. The software is built to help you create meaningful relationships with each of your customers. With everything located in the same interface, your HubSpot CRM is no longer a sales tool. It’s a business tool.
While there are a number of platforms out there, we believe HubSpot is the best. Read on to learn why...
What is HubSpot
The number one CRM for usability & adoption.
HubSpot is a marketing, sales, and service platform that helps companies to attract visitors, convert leads, and close & retain customers. It does this through a single source of truth, intuitive UX, and a unified codebase.
HubSpot equips companies to better manage marketing, sales, service, and operations efforts.
With 5 different hubs, you can unify your marketing, sales and customer service activities, introduce automation, gain deeper insight into your prospects and more.
What does HubSpot do?
Attract, convert, report.
Why Marketing Hub
HubSpot offers all the tools you need to run effective marketing campaigns. When paired with HubSpot's CRM, you have a powerful growth engine at your fingertips.
The tools your business needs to target the right audience, attract more website visitors, and retain more customers. The tools to help your business grow.
HubSpot is the holy grail of inbound marketing. Using the tools paired with the right support, your team can align marketing and sales, offer highly-personalised messaging, make data-driven decisions and more.
Improve efficiency & drive more deals.
Why Sales Hub
Your team should be spending more time selling, and less time completing manual CRM updates and data entry.
You need a winning strategy that powers your team with a well-oiled pipeline, improved forecasting, and a single source of truth.
With Sales Hub, you can unify your sales and marketing team. You need the technology, processes, and content that empowers your sales teams to sell efficiently at a higher velocity.
Turn customers into promoters.
Why Service Hub
To deliver authentic service, you need the right technology to support the people. Without it, your team won't have the tools or time to deliver on customer expectations.
Service Hub offers an all-in-one platform for your team to find contextual information, fast. To offer self-service. To deliver omnichannel service.
It's time to build authentic relationships and drive better customer outcomes.
Automate, cleanse, align.
Why Operations Hub
As organisations scale, their CRM becomes less organised. That's the conventional way of thinking.
HubSpot Operations Hub defies that mindset by offering the tools and processes to maintain a clean, accurate, and accessible CRM.
This hub supercharges your CRM and your other Hubs. Using Operations Hub, you can integrate virtually any platform to create a single source of truth, automate data cleansing, introduce programmable automation and more.
How does HubSpot work
Growth works best when everything’s connected. Sales and marketing departments work best when their activities are aligned. Customer service teams deliver exceptional experiences when they can see into the entire customer journey.
While Sales, marketing, service and operations can be performed using a Frankenstein mix of different software, this is often inefficient and results in a lack of adoption.
Crucially, HubSpot provides all your go-to-market teams with a single platform which brings together everything they do. By managing content, messaging, automation, data, and reporting directly through HubSpot, it’s easy to see every to see how to make the flywheel spin faster.
HubSpot Platform: Not a sales software, but a business software
CRMs are built to drive authentic relationships with customers. But in order to do so, they must offer the tools that power efficiency, collaboration, and insight.
That's why a crafted CRM makes a big difference. Cobbled CRMs are built with separate codebases and have different tools for different teams. Crafted CRMs leverage one native code base where your team can easily navigate from one tool to the next, all within the same platform.
The result? user adoption is higher, there is alignment across teams, and the platform is scalable.
Why should I use HubSpot in my business
Ease of adoption
HubSpot was built from the ground up to create frictionless user experiences. The platform was built on one code base, meaning you get a unified experience across all 5 hubs. Higher adoption results in stronger business insights, better collaboration, and authentic customer experiences.
No need to sacrifice usability for power
When CRMs are challenging to use, it's the customer that is impacted. Oftentimes, organisations think you need to sacrifice one for the other. But, with HubSpot that's not the case... There's a reason we've helped enterprises make the switch to HubSpot.
Fast moving product road map
There's no hiding it - HubSpot has grown quickly. By listening to their customers and iterating quickly, they've developed a product roadmap that has led them to the top position as the #1 CRM platform.
Around-the-clock support
Get the most out of your CRM implementation by accessing dozens of resources in HubSpot academy, directly from HubSpot support, guides, and an online community of 85,000+ members.
Why use HubSpot over other sales and marketing platforms
Created by Brian Halligan and Dharmesh Shah in 2006, HubSpot’s offering has grown over the last decade or so. Both founders are big believers in continual improvement, so HubSpot benefits from regular updates and additions to its offering, keeping up with fast-changing marketing trends.
With all of these changes, it's easy to get overwhelmed - but don't worry. HubSpot focuses on educating clients to utilise the platform to its full potential. The training academy is full of helpful videos, guides and certifications which can improve your practical knowledge, while the team also provides great customer support on an ongoing basis. HubSpot's voracious appetite for sharing knowledge culminates in the annual INBOUND conference held in Boston, the company's birthplace.
What does a HubSpot partner agency do
Being a HubSpot partner agency involves far more than simply repping the software and sticking a badge on our site. We are proud to be a HubSpot certified trainer agency and a founding member of the Global Hub Alliance.
We use HubSpot every day, whether we're creating content, completing advanced reporting, or supporting sales activities. We are experts in the platform, and we test every HubSpot tool within our agency before rolling it out to customers.
As a result, customers can rest assured that we not only have their best interests at heart. We also really believe in the software.
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