How conversational commerce complements Growth Driven Design

3 minutes read
John - 12.06.2018

Growth Driven Design (GDD) is a revolutionary way of designing and optimising a website. With a strong creative vision, complemented by a solid inbound marketing strategy supported by a CRM like HubSpot, it could save businesses time and money when they need a website. Introducing factors like conversational commerce can also go a long way to unlocking your site's potential.

We're huge fans of GDD at Six & Flow and have written an eight-part guide on the intricacies of it (you can read the first part here). In short, we believe GDD is a better way to approach a web build and will be the future of ecommerce.

Why? Because we feel it's so much better than the traditional way of doing things. Instead of spending thousands on a web project that won't be delivered for months and may take more time to be changed because of evolving markets as soon as it goes live, you work in a smarter way, starting small and making data-driven decisions to build the ultimate online representation of your business.


Introducing Drift and ecommerce to your GDD strategy

It takes a lot of planning and strategy to implement the perfect GDD strategy, but it can be well worth the effort. It can be far more cost-effective than a traditional build, allows you to continually optimise and keep up with the needs of your most profitable leads and, if you do implement a CRM like HubSpot, integrate features such as marketing automation effortlessly into the mix.

So, where does conversational commerce come into the GDD equation? Chatbots and the wider conversational commerce and marketing philosophy is growing at an impressive rate; Statista says that 45% of end users prefer chatbots as the primary mode of communication for customer service activities while IBM believes 85% of all customer interactions will be handled without a human agent by 2020.

Read more: Our guide to chatbots and conversational marketing

Sales and communications aren't the only benefits of conversational commerce though. Juniper Research shows the cost savings that chatbots can bring to an operation, predicting that $8 billion of savings will be made annually by 2022 because of them, up from $20 million in 2017.


Why choose Drift as a conversational commerce platform?

We think that it comes to chatbots, Drift is the perfect platform. We say that from experience and as the UK's first ever Drift partner; its ability to integrate with HubSpot is essential not just from a sales and marketing perspective, but from a GDD perspective too.

Instead of clumsily jamming a chatbot into your existing, traditional site and pausing your strategy when it needs to be updated, Drift and ecommerce work in tandem with an ever-evolving GDD site, continually talking to and ethically collecting data from prospects that will influence the future optimisation potential and direction of your website.

By integrating conversational commerce into your GDD strategy, your site will always be providing the optimal user journey to visitors as well as engaging with them, qualifying better leads, providing them with key information at a moment's notice, improving your sales potential, helping them to book meetings and much more besides at all times.

Find out more about how inbound marketing, GDD and chatbots can save your business money and accelerate your growth by speaking to the Six & Flow team today.


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