ERP and CRM systems are two of the most important pieces of software for businesses today. ERP systems help manage critical business functions, while CRM systems help manage customer relationships.
Why do these two systems work harmoniously together? They have the same overarching goal. Together, they help organisations achieve greater transparency and increase revenue through the improvement of processes.
When these two systems work together, they create a powerful partnership that can help businesses achieve their goals.
ERP stands for Enterprise Resource Planning. It is a type of business software that helps organisations manage and automate their core business processes. This can include tasks such as inventory management, financial accounting, and human resources.
ERP systems are designed to give businesses a complete picture of their operations, allowing them to make more informed decisions and improve efficiency. ERP systems can offer a number of benefits, such as improved efficiency and accuracy, better decision-making, and reduced costs.
CRM stands for customer relationship management. CRM systems help businesses manage their customer relationships. The purpose of a CRM system is to help businesses keep track of their customers, manage interactions, and develop long-term relationships with customers.
A CRM can help to streamline and improve customer relationships. Businesses can more easily identify areas to improve customer experiences by better understanding their needs and preferences. This knowledge can be used to tailor marketing and sales efforts, and offer more personalised customer service. When set up correctly, a CRM will offer a single source of truth that helps manage data and gather insights from a central location.
When ERP and CRM systems are integrated, they can share data and information that can be used to improve business processes. This integration can help organisations reduce costs, improve customer service, and make better decisions.
Let's explore some benefits in greater detail.
With ERP CRM integration, your sales, customer service and operations teams have access to the same data. Billing can be triggered by your sales team and automatically trigger workflows within your ERP. This eliminates the need for duplicate data entry and reduces the chances of errors.
When changes are made within your CRM or ERP, an integration ensures that changes are automatically updated in the connected systems.
When you have all your data within one system, your customer service teams can help customers quicker. The integration powers them to easily find information such as order status, order history, customer billing history and more.
If you didn't know this about us yet, we're big HubSpot fans. In fact, like, REALLY big fans. And that's because they do an amazing job at offering in-depth insights into your customers. But, when you connect your ERP to your HubSpot CRM, you take the customer view to another level. You can offer more personalised marketing and build authentic relationships
When ERP and CRM systems are integrated, organisations can see which products are selling well and target their marketing efforts accordingly. Additionally, up-selling and cross-selling opportunities can be identified and pursued.
It's likely that if you're integrating your CRM and ERP, multiple parties will be using the CRM system. So, the system needs to be intuitive, yet powerful. The CRM needs to offer the right insights, and power your users to easily access those insights.