Marketing Relies on Customer Feedback, and Being a HubSpot Partner Can Help

May 19, 2016
By John

Mark Twain may not have coined the phrase, but he certainly popularised it: “There are three kinds of lies: lies, damned lies, and statistics.” It’s a phrase used mainly in politics, and has been attributed to Disraeli, Churchill and many others. It’s a phrase we’d like to think will stay in the political realm, too, because when it comes to modern digital marketing, statistics are absolutely essential for business growth and long-term success.

Being a HubSpot partner has reinforced that, not just for us but for our clients. How? Because being a HubSpot partner has opened us up to an enormous world of statistics. We can use this data to let clients know more about how their business is working, how customers are responding online and more.

Working with a HubSpot partner agency can complement the technical side of the HubSpot software and introduce a hugely-effective inbound marketing campaign that can take your business to the next level of growth. If you would like more information, read our blog "How working with a HubSpot partner agency helps brands grow" 

A HubSpot partner can help you grow your business

We’re convinced that we’re in something of a golden age for marketing, and it can only get better. Think about Mad Men and the creative example it sets. It was only a few decades ago that marketing agencies were like the offices of Sterling Cooper. A lot of campaigns had a heavy creative angle, yes, but the execution revolved around guesswork, interruption marketing and outbound tactics – something that we feel you should be avoiding.

Our love for inbound marketing is well documented – it’s even helped us to win an award. Key to winning that award was being a committed HubSpot partner and using the software’s tools in the right way to construct seriously effective marketing and growth strategies for our clients.

HubSpot isn’t an instant solution, though. No tool ever is; people can sign up to Google Analytics, Twitter and Facebook for free, but it doesn’t give them instant success. A lot of startups and SMEs may look at investing in HubSpot, but it’s money wasted unless they have a solid grasp of the intricacies of digital marketing and upcoming changes to inbound marketing trends.

HubSpot also entails a financial commitment, which may be daunting to companies that are just starting out. This is why we think it makes financial sense to pair with an agency that’s a qualified HubSpot partner. You can benefit massively from the support of a team with a vast knowledge of HubSpot, and plenty of experience in putting inbound theory into practice.

A HubSpot partner can help you connect with customers

So why do we like HubSpot so much? As well as it being a golden age for marketers, it’s also a golden age for customers, thanks to the power afforded by digital communication channels such as social media. Never before has the average customer had so many opportunities to praise brands, register complaints, and let the world and its wife know what you’re doing right and wrong.

Especially for startups and SMEs, this feedback can be a lot of noise to plough through at any given time. t’s so important, though, to collect, organise and sort that noise to discover people’s perception of your brand – whether positive or negative – and see what you can do better.

HubSpot can help with that, by allowing users to easily track social media interactions. Good social media management is such a critical part of the growth marketing process, and a system like HubSpot is one of the better tools out there for managing such a people-facing, conversation-based element of marketing .

A HubSpot partner can help you understand your audience

It’s not just social services that HubSpot is good for. The software platform also offers fantastic ways to dig a lot deeper and collect data from other inbound efforts your company may be utilising. This can include tracking information on lead interactions, or monitoring how people are reacting to your blog posts. It may sound a little technical, but at its core, HubSpot provides essential data on customer feedback.

Think of it in a physical sense. Somebody walks into your shop, mulls over a couple of items, chooses not to make a purchase and walks out. Through inbound and growth marketing with HubSpot, we’re able to get a picture of how that person discovered your shop, what products they looked at, and why they didn’t make a purchase.

With that data, we can look to change things so that future clients walk into the shop, make that purchase, come back again in the future and tell their friends. By collecting and analysing customer feedback, we can offer a sense of transparency complemented by the HubSpot platform. This has helped our clients grow their brands, find new markets and discover new long-term customers.

Working with a HubSpot partner agency can complement the technical side of the HubSpot software and introduce a hugely-effective inbound marketing campaign that can take your business to the next level of growth. If you would like more information, read our blog "How working with a HubSpot partner agency helps brands grow" 

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