RevOps Consultancy
In practice, revenue operations (or RevOps) aligns marketing, sales, and customer success teams through the customer lifecycle in order to drive revenue growth. It’s about the technology, processes and strategy of creating a revenue machine.
Traditionally, each department within a business has its own operating function and they each report to the head of their division. This means sales operations report to the Head of Sales, marketing operations report to the Head of Marketing, and so on. Each team has their own set of goals, tools and priorities and, for the most part, it works. The challenge with this way of working is that each division is separated. The goals and priorities are all different and this makes coordination and alignment a lot harder to implement. The incremental improvements are falling through the gaps.
Through better collaboration and visibility, RevOps provides focus on closing gaps in the customer lifecycle through improved operational efficiency. These gaps span across people, data, processes, technology, and team accountability.
Growth of RevOps in businesses
Since 2019, there’s been a 300% increase in RevOps-related roles on LinkedIn. In addition, we’ve seen a 57% increase in companies implementing RevOps strategies or building RevOps teams.
Here are some additional statistics that speak to its impact:
- 10-20% increase in sales productivity
- 15% increase in profitability
- 19% increase in speed of growth
- 71% improvement in stock performance
- 100-200% increase in digital marketing ROI
Marketing ops, sales ops, and go-to-market teams may already have an operations person assigned to their specific silo, and the results for the business may already be satisfactory. So, why bring all of these teams together?
Why use us to improve revenue operations
Now, picture an orchestra. When you start to think about what makes a good RevOps function in a business, think of it like building an orchestra from scratch. The end goal is to get everyone to play their part of the same song, at the same time.
So, how do we get to this state of optimal growth?
We will work with you to understand the entirety of your customer journey and ensure that all aspects of your business are aligned and pointed in one direction, revenue growth.
Short answer, It’s not easy and requires an in-depth examination of your entire business focussing on what is working effectively, what is just barely working, and what is not working at all.
What people are saying about us
From our very first meeting the team at Six & Flow were able to bring incredible value to our business. Professional, dedicated, and always willing to go the extra mile. Their knowledge and experience is second to none. I highly recommend them.
Six & Flow is one of the sharpest agencies out there. They’re an incredible group of people and a trusted partner in the community. Their marketing practices and content they produce for their own team are a perfect indicator of the quality of work they produce for their clients.
The team at Six and Flow are several notches above the fold! We were so impressed with how professional, creative, focused and deliberate the team is. Beginning with our early discussions with Sales through to discovery and execution, we couldn't be happier. We really needed the support and they came in, took the lead and now we are the better for it. Couldn't be happier!
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Begin experiencing faster growth by managing revenue generation cross-functionally. Download the complete guide to RevOps to learn how you can align your teams and scale revenue.
