Sales & Marketing Alignment

    A successful company is one where the objectives. are aligned across the teams and everyone is pulling in the same direction to meet those goals.

    However, traditionally sales and marketing have been separate teams, working in different silos while both striving to improve the chances of growth for the overall business. It’s a model that’s becoming viewed more and more as broken. Sales and marketing alignment can produce much better results.

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    Why do you need alignment

    Everything is changing and with more companies adopting remote and flexible working it's becoming harder to get everyone to share information. This means working misalignment of sales and marketing can happen without anyone realising.

    This can cost companies an average of 10% or more of annual revenue. In times when things are good you may be able to take that but when things are not so good, that can mean the difference between growing your business or shutting parts of it down.

    You don't want to be caught out in either situation and this is why aligning sales and marketing is more important than ever.

    It's been obvious for years

    The fact that organisations are not aligned is no secret, In fact, we have known for decades. Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease.

    Sounds like adopting this is a no-brainer right?

    While aligning your sales and marketing teams sounds simple, it's not something that's going to happen overnight. Misalignment may "Just happen" but fixing and realignment take time and effort and that's where we step in to help you meet your needs.

    Duncan Fenn | Pod Lead | Six & Flow
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    We’d love to learn more about what’s brought you to the Six & Flow website. If you’re interested in learning more about how we can potentially help you and your organisation, get in touch.