Sales & Marketing Alignment
A successful company is one where the objectives. are aligned across the teams and everyone is pulling in the same direction to meet those goals.
However, traditionally sales and marketing have been separate teams, working in different silos while both striving to improve the chances of growth for the overall business. It’s a model that’s becoming viewed more and more as broken. Sales and marketing alignment can produce much better results.
Why do you need alignment
Everything is changing and with more companies adopting remote and flexible working it's becoming harder to get everyone to share information. This means working misalignment of sales and marketing can happen without anyone realising.
This can cost companies an average of 10% or more of annual revenue. In times when things are good you may be able to take that but when things are not so good, that can mean the difference between growing your business or shutting parts of it down.
You don't want to be caught out in either situation and this is why aligning sales and marketing is more important than ever.
It's been obvious for years
The fact that organisations are not aligned is no secret, In fact, we have known for decades. Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease.
Sounds like adopting this is a no-brainer right?
While aligning your sales and marketing teams sounds simple, it's not something that's going to happen overnight. Misalignment may "Just happen" but fixing and realignment take time and effort and that's where we step in to help you meet your needs.
What people are saying about us
If you're looking for faster business growth, supercharged customer engagement and stronger marketing results you need look no further than Six & Flow. Offering the right combination of an entrepreneurial and opportunistic approach to business, along with the right checks and balances is as challenging as it is rare nowadays, but in my experience Six & Flow execute on that better than anybody else. This is an agency that gets things done quickly and gets them done well without any of the usual hassle. I feel very confident in recommending Six & Flow to any business that wants to scale its sales and marketing strategy and results. They won't let you down.
It was very easy to work with Six & Flow who helped us optimise our sales process by moving excel spreadsheets into HubSpot that the sales team can use easily. He also helped us set up a custom dashboard (with custom reports) so all the information is easy to find and allows us to streamline our processes to focus on driving value.
The team at Six and Flow have been great to work with, Adam is super-helpful, calm and knowledgeable. Our whole team have had a great experience, and Adam has made the journey enjoyable, whilst improving our overall HubSpot set up and introducing dashboards and reporting for more visibility. I would highly recommend Six and Flow if you need help fully understanding and implementing the capabilities of HubSpot.
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